Boston is the largest city in New England, with about 650,000 residents at the center of a metro area of nearly 5 million people. A world leader in education, medicine, biotech, and finance, it offers a dense, high-income audience that makes billboard advertising in Boston especially valuable. Back Bay, the Seaport, Downtown Crossing, Fenway-Kenmore, the South End, the North End, and nearby Cambridge each offer a distinct audience for targeted campaigns.
Boston's highways carry heavy commuter traffic from across the region. Billboards on I-93, I-90 (the Mass Pike), I-95/Route 128, Route 1, and Route 3 reach drivers headed into the city, and boards near Logan International Airport reach travelers. Fenway Park, home of the Red Sox, and TD Garden, home of the Celtics and Bruins, draw huge crowds, along with the Theatre District's Boch Center and Symphony Hall. More than 50 colleges and universities in the area, including Harvard, MIT, Boston University, and Northeastern, help you reach students with targeted outdoor advertising.
Billboards are effective for building brand awareness and reaching a broad audience with a high-impact message. Location is one of the most important factors: billboards near high-traffic areas such as Downtown Crossing, Fenway-Kenmore, the Mass Pike (I-90), and Route 1 produce better results than boards in quieter areas. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
At BillboardsIn, we help businesses of all sizes reach their audience with billboards in Boston. Our Boston inventory delivers over 250 million impressions every week at an average cost per thousand impressions (CPM) of $8.95. Prices range from about $600 to more than $46,000 per month. To get started, use the interactive tool on our website to browse available billboards in Boston and the surrounding metro.
Location. Match the location to your audience: I-93 and the Mass Pike for regional commuters, Route 128 for suburban tech and office workers, Back Bay and the Seaport for professionals and shoppers, and the Fenway area for students and sports fans.
Target audience. Boston has one of the most educated populations in the country, so smart, witty creative tends to land. Define your audience first, then choose locations and messaging to match.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. September move-in season, the Boston Marathon, and Red Sox home stands bring extra traffic, so book early for those windows.
Here are a few special offers on billboard ads and other outdoor advertising in Boston, Massachusetts.
To see pricing and shop all the billboards in Boston, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Boston starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Boston starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Boston starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Boston starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Boston cost?
The cost of a billboard in Boston depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month, and the average billboard in Boston costs about $11,400 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Boston?
We have static and digital billboards throughout the Boston area, including locations along major routes like I-93, I-90, and Route 1. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Boston?
It depends on your audience and goals. For maximum reach, highway boards on I-93, I-90, and I-95/Route 128 are hard to beat. Boylston Street and Tremont Street reach shoppers and downtown workers, and locations near Boston University, Northeastern, and other campuses reach students.
How long can I run a billboard in Boston?
Billboard campaigns in Boston can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Boston?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Boston?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Boston?
Browse available Boston billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Boston?
Boston offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Boston?
Browse our Boston inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Boston?
BillboardsIn offers a wide range of outdoor advertising in Boston, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Boston?
No. With BillboardsIn, you can find, price, and book Boston billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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