How Long Should I Run My Billboard Ad?

January 14, 2025Published By

Think your billboard needs only a week to make a splash? Think again; the right timeframe for any ad campaign can make the difference between an unactionable glance or an unforgettable experience

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Best Colors to Use in Billboards

January 7, 2025Published By

One of the most common questions when first buying a billboard is which color to use Seems like a simple enough thing that surely won’t make or break its ability right?

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Favorite Ads of 2024

December 31, 2024Published By

Creating an ingenious advertising campaign has become more complex than ever in today’s advertising sphere Advertisers are constantly trying to differentiate themselves and have their message stand out among the rest

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Times Square’s Holiday Advertisements

December 17, 2024Published By

Another glorious year for the out-of-home field is wrapping up, allowing us to reflect on the achievements in 2024 and experience a yearly event that never fails to captivate countless viewers and mark the holiday season—New York’s Times Square DOOH extravaganza!

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OOH During the Holiday Season

December 10, 2024Published By

The holiday season is in full swing, marking a highly competitive and lucrative time for brands and choosing their advertising channels 

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Psychology and OOH

December 3, 2024Published By

What if everything you’ve purchased and every thought you’ve had was never yours to begin with? Okay, maybe that’s an exaggeration, but the use of psychology really can affect your decisions 

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Humor and OOH

November 26, 2024Published By

“LOL” and “hahaha” are what we know as humor, and creating it, along with laughter, is an admirable feat and not as easy as it may seem Although generally associated with comedies and stand-up, humor flows far beyond entertainment industries to areas like out-of-home (OOH) ads

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OOH at Electric Vehicle Charging Stations

November 19, 2024Published By

The once-simple task of fueling a car now takes hours with EV charging Although untimely for drivers, this has created exclusive advertising prospects for out-of-home advertising (OOH) at Electric Vehicle (EV) charging stations

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History of OOH

November 12, 2024Published By

The Ancient Egyptians are believed to be the originators of out-of-home advertising, with the Ancient Grecians and Romans following after Still, this field has origins far more ancient than initially thought 

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Billboards for Local Businesses

November 5, 2024Published By

A local business is like a beautiful green plant, but where plants require water, sunlight, and soil to thrive, local businesses require different forms of sustenance to bloom: energy, time, and attention Billboards are the analogical sun between plants and local businesses, as this life-giving form of advertising makes the difference between a withering husk and a bountiful harvest

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