Billboards for National & Local Celebrations
What better way to bring the community together and let the world know about national and local celebrations than with a billboard?
Out-of-home (OOH) is all about high-impact, attention-commanding, and unforgettable displays. Well-placing your billboards and OOH signage displays will reach countless individuals going about their day-to-day, making them privy to your message.
Billboards aren’t just for sales, they’re a way for organizations, local municipalities, and brands to join in on the fun and contribute to the excitement of national holidays, citywide events, and celebrations of art, culture, and heritage.
Why use this form of advertising over any other form for celebrations? Audiences are emotionally heightened and highly captive to their environment. What does this mean? OOH is a natural fit for boosting brand visibility and fostering fun.
National Holidays vs. Local Celebrations
National Holidays & Events
Some examples of these types of celebrations are well-known holidays such as the Fourth of July, Memorial Day, Labor Day, Thanksgiving, Christmas, and so forth. These are ones that are recognized nationally and internationally, allow OOH to reach millions of individuals, and generate a huge return-on-investment (ROI).
The best strategy to capture these audiences is through patriotic or holiday-themed creatives, national brand collaborations, and wide and well-placed OOH coverage along key travel routes, public hot zones, and inside airports.
Local Celebrations & Citywide Events
Some examples of local celebrations can be anything from city anniversaries and marathons to cultural festivals and state fairs. Locally, these are lucrative times for advertising as there is high community pride and extremely high local spending that can add up to huge profit.
Hyperlocal messaging, geo-targeted placements, and partnerships with the organizers of the events are some of the best strategies for reaching these audiences and maximizing your out-of-home success.
Begin Your Celebration
Billboards during national and local celebrations don’t just advertise and sell, but they connect with fun-loving audiences and associate themselves with community pride and cultural celebrations—on a huge scale too!
With the right mix of attractive visuals, message timing, and thoughtful placement, you can enhance any celebration while boosting awareness, trust, and engagement.
