Detroit, the "Motor City," is the birthplace of the American auto industry and the center of a metro area of more than 4 million people. A revitalized downtown, major corporate headquarters, and one of the most extensive freeway systems in the country make billboard advertising in Detroit a smart way to reach a huge commuting audience. Downtown, Midtown, Corktown, Eastern Market, Greektown, and New Center each offer a distinct audience for targeted campaigns.
Detroit is built around the car, so billboards on I-75, I-94, I-96, I-696, the Lodge Freeway (M-10), and I-275 reach commuters across Wayne, Oakland, and Macomb counties. Boards near Detroit Metropolitan Airport and the Ambassador Bridge to Windsor reach travelers and cross-border traffic. Comerica Park, home of the Tigers, Ford Field, home of the Lions, and Little Caesars Arena, home of the Red Wings and Pistons, draw big crowds downtown, while Wayne State University and the University of Detroit Mercy help you reach students with targeted outdoor advertising.
Getting a billboard in Detroit is a great way to promote your business and build brand awareness. Location is key, and Detroit has plenty of high-traffic spots for billboards in Detroit, such as the Renaissance Center, Woodward Avenue, Ford Field, and the I-75 and I-94 corridors. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn is a one-stop shop for buying billboard ads online. Our Detroit inventory delivers over 870 million impressions every week at an average cost per thousand impressions (CPM) of just $1.79. Prices range from about $600 to more than $46,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Detroit and the surrounding metro.
Location. Match the location to your audience: I-75 and I-696 for suburban commuters, I-94 for airport and cross-state traffic, and Downtown, Corktown, and Midtown for event crowds, diners, and young professionals.
Define your target audience. A billboard built for a specific audience, like auto industry workers, sports fans, or Wayne State students, is more likely to capture attention and inspire action.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. Lions and Tigers home games, the Detroit Auto Show, and big downtown events bring extra traffic, so book early for those windows.
Here are a few special offers on billboard ads and other outdoor advertising in Detroit, Michigan.
To see pricing and shop all the billboards in Detroit, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Detroit starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Detroit starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Detroit starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Detroit starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Detroit cost?
The cost of a billboard in Detroit depends on the location, visibility, duration, and type of billboard. Prices range from about $600 to more than $46,000 per month, and the average billboard in Detroit costs about $3,200 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Detroit?
We have static and digital billboards throughout Detroit, including locations near Little Caesars Arena, Gratiot Avenue, and Eastern Market. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Detroit?
It depends on your audience and goals. For maximum reach, freeway boards on I-75, I-94, and I-96 are hard to beat. Corktown and Downtown Detroit reach professionals, diners, and sports fans, and boards near Wayne State and other campuses reach students.
How long can I run a billboard in Detroit?
Billboard campaigns in Detroit can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Detroit?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Detroit?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Detroit?
Browse available Detroit billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Detroit?
Detroit offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major freeways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Detroit?
Browse our Detroit inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Detroit?
BillboardsIn offers a wide range of outdoor advertising in Detroit, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Detroit?
No. With BillboardsIn, you can find, price, and book Detroit billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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