Timing Your Billboard Campaign Around Local Events and Festivals

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Local festivals and events are cultural gatherings that bring communities, cities, and towns together. They’re prime opportunities for companies and brands to directly connect with local environments and deliver messages directly to consumers.

Anything from music festivals and county fairs to sports games, these moments pull crowds and desirable audiences together, ones who are ready to spend and engage with their environment.

Out-of-home (OOH) advertising is the perfect medium to coincide with these events; amplifying reach, improving recall, and encouraging profitable conversions.

Why Local Events Benefit From Billboards

Events and festivals create a perfect storm for high-impact OOH due to:

  • Increased Foot & Vehicle Traffic: More people are on the roadways and traveling near event locations.
  • Heightened Attention: Event attendees are always looking for engagement and looking at their environment, one that could direct them to new brands, and looking for things to do and purchase.
  • Strong Emotional Associations: Brands plopped right in the middle of community gatherings spark strong goodwill and brand liking due to the positive environments they are in.

Events For Billboard Advertising

Not every local event will benefit from OOH advertising, so it’s important to consider a couple of important factors:

  1. Audience Match: Does the event you’re looking to advertise near attract your target demographic?
  2. Traffic Patterns: Is the local event near busy and high-traffic roadways and streets?
  3. Timing: How far in advance do you need to begin billboard advertising in order to build anticipation?

Why Location Is Important For OOH

Billboards placed on main road arteries leading to event venues or along popular commuter routes see significantly higher impressions and conversions during event season.

When you plan your campaign around these gatherings and roadways, the right placements can mean all the difference and create an unforgettable billboard ad. You’re not just buying guaranteed impressions, but you’re buying a place nestled directly in a local community.