Timing Your Billboard Campaign Around Local Events and Festivals
Local festivals and events are cultural gatherings that bring communities, cities, and towns together.
They’re prime opportunities for companies and brands to directly connect with local environments and deliver messages directly to consumers.
From music festivals and county fairs to sports games, these moments pull crowds and desirable audiences together, ones who are ready to spend and engage with their environment.
Why Local Events Benefit From Billboards
Events and festivals create a perfect storm for high-impact OOH due to:
Increased foot & vehicle traffic
More people are on the roadways and traveling near event locations.
Heightened attention
Attendees are actively taking in their environment and looking for new brands, things to do, and things to purchase.
Strong emotional associations
Brands placed in the middle of community gatherings spark strong goodwill and brand liking thanks to the positive environment.
Events for Billboard Advertising
Not every local event will benefit from OOH advertising, so it’s important to consider a few factors:
- Audience match: Does the event attract your target demographic?
- Traffic patterns: Is the event near busy, high-traffic roadways and streets?
- Timing: How far in advance do you need to begin billboard advertising to build anticipation?
Why Location Is Important for OOH
Billboards placed on main road arteries leading to event venues or along popular commuter routes see significantly higher impressions and conversions during event season.
When you plan your campaign around these gatherings and roadways, the right placements can make all the difference and create an unforgettable billboard ad.
Plan Around Your Local Events
Find placements near the venues and routes your audience will be traveling this event season.
