
Top U.S. Cities for High-Impact OOH
Not all advertising markets deliver the same reach and have the same valuable audiences your brand is looking for. The location could be the difference between immense success and a worn-out ad budget, leaving your company defeated and in the red.
Location is key to the success of your out-of-home (OOH) advertising campaign. It does not matter how bright your visuals are and how bold your call-to-action (CTA) is. Without prime location real estate, your ad will be unseen by relevant audiences and yield a low return on investment (ROI).
We’ve compiled the top 10 cities for high-impact OOH, so you don’t have to! Explore where your ad will do best and reserve your ad space before others do. The faster you jump on OOH inventory, the earlier you’ll be able to master the advertising landscape.
The Top U.S. Cities for High-Impact OOH
- New York City, NY
When it comes to OOH, New York City is the gold standard. With bright and iconic environments like Times Square, countless professional audiences in Manhattan’s core, and one of the busiest public transportation systems in the world, NYC offers unparalleled reach and opportunity.
Many brands leverage New York’s unique melting pot of countless global tourists, affluent locals, and trend-seeking influencers. This location is a top market for sectors like finance, entertainment, and fashion, which is why it is such an optimal place for high-visibility campaigns.
Both brand prestige and online engagement are guaranteed in New York City, making any ad campaign set up for immense success. Whether it’s a dazzling digital out-of-home (DOOH) billboard, a transit shelter display, or a well-placed airport ad kiosk in John F. Kennedy International Airport (JFK), your message will reach the most valuable of audiences.
- Los Angeles, CA
Known for its traffic congestion and vast billboard highway culture, LA is an OOH powerhouse where vehicle travel dominates daily life. The increased amount of traffic congestion means countless travelers and individuals who are captive to their environments. This is highly valuable in environments that are abundant in sprawling billboards and OOH displays.
Whether it’s OOH placements along the iconic Sunset Strip or strategically designed billboards scattered on I-405, out-of-home here commands premium exposure among celebrities, influencers, and audiences with immense influence.
- Chicago, IL
Chicago is another commuter and traveler-driven city with one of the largest transit systems in the United States. The Chicago Transit Authority (CTA) offers effective ad environments like train stations, interior bus ads, taxi toppers, and on-the-street formats. These ad environments reach millions of residents and commuters, especially in downtown Chicago’s dense Loop.
All in all, whether it’s brand recall for CPG brands, repeat exposure for finance and healthcare, or tech brands looking to make a splash, Chicago offers it all.
Additional U.S. Cities for High-Impact OOH
These three are some of the top cities for OOH, but it doesn’t stop there. Here are seven more additional cities that are fantastic for out-of-home displays and billboards:
- Atlanta, GA
- Miami, FL
- Dallas-Forth Worth, TX
- Las Vegas, NV
- San Francisco, CA
- Washington, D.C.
- Boston, MA
Get Ready For Impact
Out-of-home advertising is only as powerful as the environment it’s in. The cities on this list offer the audience mix of audience volume, cultural relevance, and media diversity. From the non-stop on-the-go energy of New York City to the tech-brimming streets of San Francisco, these markets deliver unmatched visibility and impressions that create unforgettable moments.
Reserve your ad space today and brace for the impact of your success!