Top Billboard Locations Near Airports (And Why They Perform Well)
Airports are hubs of transportation that receive millions of visitors every single year.
Some airports perform so well that they receive over 100 million passengers annually! Because of this, out-of-home advertising locations near airports are some of the most successful spots for ads.
Airports offer unique benefits to billboards, allowing such ads to receive tremendous return-on-investment (ROI) and granting access to an enormous audience.
Let’s dive into why billboards near airports are so successful, the top U.S. locations to consider, and how to make your visuals land with a profitable impact.
Why Airport Billboard Locations Are Successful
Airports are micro-cities designed to keep travelers captive to their environment, have them dwell for long periods of time, and push them to direct their spending power to the many shops and ads around them. Billboards placed near terminals and along major airport roads benefit from a multitude of advantages.
Massive traffic volume
Millions of people pass through airports every day, month, and year. Driving past, arriving, or departing, they’re guaranteed to pass OOH displays.
Affluent audiences
Airport demographics include professionals, international travelers, and those traveling for fun.
Built-in prestige
Ads in and near airports gain automatic credibility and trust for the messages they hold.
Top Billboard Locations Near Major U.S. Airports
LAX – Los Angeles International Airport
LAX is a hub for international travelers, tourists, and entertainment executives. It is also infamous for its traffic congestion, which is a perfect storm for OOH.
Prime placements
JFK & LGA – New York City
New York’s airports are hubs of high-net-worth travelers and international tourists, as well as Wall Street executives who have deep pockets for discretionary spending.
Prime placements
ATL – Hartsfield-Jackson Atlanta International
ATL is the busiest airport in the world in terms of passenger traffic, reaching over 100 million travelers annually. Your ads are guaranteed to be viewed, and many of those views can lead to profitable conversions.
Prime placements
Your Ad Is Ready to Take Off
With peak travel seasons creating more daily impressions, airport placements should be at the top of any media buyer’s priority list.
