Lawrence, the "Immigrant City," has about 89,000 residents on the Merrimack River in Essex County, about 25 miles north of Boston. Built around its historic textile mills, it is one of the most densely populated cities in New England and the largest majority-Hispanic city in Massachusetts, with Lawrence General Hospital, Northern Essex Community College and a busy commuter rail station.
Billboards here reach drivers on I-495, which runs through the city, with I-93 just to the west in Andover and Methuen, along with MA-28 (Broadway), MA-110 and MA-114 (Winthrop Avenue), plus busy roads such as Essex Street, Canal Street, Merrimack Street, Parker Street, Andover Street and Lawrence Street. High-traffic areas include I-495 at MA-28 and MA-114, Broadway through the center of the city, Winthrop Avenue toward North Andover and Essex Street downtown near the mills.
Billboard advertising in Lawrence is an effective way to build brand awareness across Lawrence and the Merrimack Valley. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Lawrence include I-495, Broadway (MA-28), Winthrop Avenue (MA-114) and Essex Street. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-495 for Merrimack Valley commuters and through traffic, Broadway and Winthrop Avenue for local shoppers, and Essex Street for downtown reach.
Audience. Lawrence is a young, majority Hispanic city with a large Dominican community, many working families and commuters. Spanish-language and bilingual creative, healthcare, legal, auto and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Highway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Lawrence, Massachusetts.
To see pricing and shop all the billboards in Lawrence, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lawrence starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lawrence starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lawrence starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lawrence starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lawrence?
Billboard prices in Lawrence range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lawrence?
Inventory includes boards along I-495, MA-28 (Broadway) and MA-114, plus Essex Street, Canal Street and Andover Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Lawrence?
High-traffic, high-visibility spots perform best: I-495 at Broadway and Winthrop Avenue, Broadway through central Lawrence, and Winthrop Avenue toward North Andover.
How long can I rent a billboard in Lawrence?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lawrence?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lawrence?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Lawrence?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Lawrence?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Lawrence?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-495 and I-93 to smaller boards on local commercial streets.
Can I buy a digital billboard in Lawrence?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lawrence?
BillboardsIn offers static and digital outdoor advertising across Lawrence and the Merrimack Valley. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Lawrence?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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