Salem, a city of about 44,000 people on Boston's North Shore, is known worldwide for the 1692 witch trials and its maritime history. The Peabody Essex Museum, the House of the Seven Gables and Salem Maritime National Historical Park draw visitors year-round, and Haunted Happenings brings huge crowds every October.
Salem State University and North Shore Medical Center are major institutions, and commuter rail and a seasonal ferry connect the city to Boston, about 16 miles southwest. MA-114, MA-107 (Highland Avenue) and MA-1A carry most of the traffic into the city, so outdoor ads reach tourists, students and North Shore commuters.
Billboard advertising in Salem is an effective way to build brand awareness across Salem and the North Shore. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Salem include Highland Avenue (MA-107), North Street (MA-114), Lafayette Street (MA-1A), Canal Street, Bridge Street and Boston Street, with MA-128 nearby. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Placements on Highland Avenue and North Street reach the most drivers entering the city, while Lafayette Street and downtown streets reach tourists and students.
Audience: Salem mixes tourists, college students and North Shore families, so dining, attractions, hotels, education and local services messages fit well. October is by far the busiest month.
Message: Keep it to about 7 words with one clear call to action so people can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Salem, Massachusetts.
To see pricing and shop all the billboards in Salem, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Salem starting at $2,499.00.
This package allows you to reach an urban Salem audience. It's a powerful way to get your message directly in front of your target audience.
Build a custom Salem, OR ad campaign in Salem starting at $2,520.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Salem starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Salem starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Salem?
Billboard prices in Salem range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Salem?
Inventory in Salem includes static and digital boards and street-level displays along Highland Avenue, North Street and Lafayette Street, plus Canal Street, Bridge Street and Boston Street.
Where are the best places for a billboard in Salem?
High-traffic spots include Highland Avenue (MA-107) through the retail corridor, North Street (MA-114) into downtown, and Lafayette Street near Salem State University. The best choice depends on your audience and budget.
How long can I rent a billboard in Salem?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Salem?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Salem?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Salem?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Salem?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Salem?
You can choose static posters and bulletins or digital displays on Highland Avenue, North Street, Lafayette Street and other busy local streets.
Can I buy a digital billboard in Salem?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Salem?
BillboardsIn offers static and digital outdoor advertising across Salem and the North Shore. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Salem?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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