Worcester is the second-largest city in New England, with about 205,000 residents in the heart of Central Massachusetts, about 40 miles west of Boston. A major center for health care, biotech and higher education, it is home to UMass Chan Medical School and UMass Memorial, WPI, the College of the Holy Cross, Clark University, Worcester State and Assumption University, which together bring tens of thousands of students and workers into the city.
Billboards here reach commuters and regional traffic on I-290, I-190, I-90 (the Massachusetts Turnpike), I-395 and MA-146, along with busy local roads such as Main Street, Park Avenue, Belmont Street (Route 9), Shrewsbury Street, West Boylston Street, Southbridge Street and Grafton Street. Strong placements include downtown near the DCU Center, Mechanics Hall and Union Station, the Canal District around Polar Park, home of the Worcester Red Sox, the Shrewsbury Street restaurant row, and routes near the city's colleges and medical centers.
Billboard advertising in Worcester is an effective way to build brand awareness across Worcester and Central Massachusetts. Prices on BillboardsIn range from about $600 to more than $5,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Worcester delivers about 315,000 impressions per week, at an average cost per thousand impressions (CPM) of about $8.95. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-290 for commuters through the city, I-90 and I-395 for regional reach, and Park Avenue, Main Street and Shrewsbury Street for local audiences.
Timing. Plan around WooSox season at Polar Park, college move-in in late August and graduation in May, and the holiday season downtown.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Worcester, Massachusetts.
To see pricing and shop all the billboards in Worcester, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Worcester starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Worcester starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Worcester starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Worcester starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Worcester?
Billboard prices in Worcester range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Worcester?
Inventory includes boards along I-290, I-190, I-90 and MA-146, plus Main Street, Park Avenue, Belmont Street, West Boylston Street and Southbridge Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Worcester?
High-traffic, high-visibility spots perform best: I-290 through downtown and the Canal District, the I-290 and I-190 interchange, Park Avenue near Clark University and WPI, and Belmont Street near UMass Memorial.
How long can I rent a billboard in Worcester?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Worcester?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Worcester?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Worcester?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Worcester?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-290 to smaller boards on local commercial streets.
Can I buy a digital billboard in Worcester?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Worcester?
BillboardsIn offers static and digital outdoor advertising across Worcester and Central Massachusetts. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Worcester?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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