Somerville, home to about 81,000 people, is the most densely populated city in New England, just north of Cambridge and Boston. Lively squares like Davis, Union and Ball Square are full of restaurants, bars and music venues, and Tufts University sits on the Medford border.
Assembly Row, with its outlets, movie theater and Mass General Brigham headquarters, is one of the region's busiest new districts, and the Green Line Extension and Orange Line carry thousands of riders through the city each day. I-93 and MA-28 (McGrath Highway) cross the east side of Somerville, so billboards here reach commuters into Boston, young professionals and students.
Billboard advertising in Somerville is an effective way to build brand awareness across Somerville and the Boston metro. Prices on BillboardsIn range from about $600 to more than $3,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Somerville include I-93, MA-28 (McGrath Highway), MA-38 (Mystic Avenue), MA-16, Broadway, Somerville Avenue and Washington Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-93 near Assembly Row and McGrath Highway reach the most commuters, while Broadway and Somerville Avenue reach local residents and shoppers.
Audience: Somerville skews young, educated and car-light, so tech, health care, education, dining and entertainment messages fit well, and transit ads can extend your reach.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Somerville, Massachusetts.
To see pricing and shop all the billboards in Somerville, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Somerville starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Somerville starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Somerville starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Somerville starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Somerville?
Billboard prices in Somerville range from about $600 to more than $3,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Somerville?
Inventory in Somerville includes static and digital boards along I-93 and MA-28, plus local roads like Mystic Avenue (MA-38), MA-16, Broadway, Somerville Avenue and Washington Street.
Where are the best places for a billboard in Somerville?
High-traffic spots include I-93 near Assembly Row and Sullivan Square, McGrath Highway toward Cambridge and Mystic Avenue along I-93. The best choice depends on your audience and budget.
How long can I rent a billboard in Somerville?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Somerville?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Somerville?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Somerville?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Somerville?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Somerville?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-93 and MA-28 to smaller boards on local commercial streets.
Can I buy a digital billboard in Somerville?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Somerville?
BillboardsIn offers static and digital outdoor advertising across Somerville and the Boston metro. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Somerville?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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