Cambridge is home to Harvard University and MIT, with about 118,000 residents just across the Charles River from Boston. Kendall Square is one of the world's leading biotech and tech hubs, with companies such as Moderna, Biogen and Novartis, and Harvard, Central and Kendall squares draw students, researchers and visitors all year.
Cambridge has few large billboards inside the city, so most inventory sits along the highways and parkways around it. Boards in the area reach drivers on Route 2 and Route 16 at Alewife, Monsignor O'Brien Highway (Route 28), Memorial Drive, and nearby I-93 and the Massachusetts Turnpike, plus busy streets such as Massachusetts Avenue, Cambridge Street, Broadway, Hampshire Street and Concord Avenue. High-traffic areas include Route 2 near Alewife and Fresh Pond, Route 28 near CambridgeSide and Lechmere, and routes toward Kendall Square and Harvard Square.
Billboard advertising in Cambridge is an effective way to build brand awareness across Cambridge and the Greater Boston area. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for billboards near Cambridge include Route 2, Route 28, Route 16 and the approaches from I-93 and the Mass Pike. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use Route 2 at Alewife for suburban commuters, Route 28 near Lechmere for traffic between Boston and the northern suburbs, and corridors toward Kendall Square for tech and biotech workers.
Audience. Cambridge is young and highly educated, with students, researchers and biotech and tech professionals. Recruiting, education, tech, healthcare, dining and premium brands do well here.
Message. Keep it to about seven words with one clear visual. Traffic often moves slowly, but simple designs still read best.
Here are a few special offers on billboard ads and other outdoor advertising in Cambridge, Massachusetts.
To see pricing and shop all the billboards in Cambridge, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Cambridge starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Cambridge starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Cambridge starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Cambridge starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Cambridge?
Billboard prices in Cambridge range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Cambridge?
Inventory is limited inside the city and sits mostly near Route 2, Route 16 and Route 28, with nearby options on I-93 and the Mass Pike. Browse current availability on our interactive map.
Where are the best places for a billboard in Cambridge?
High-traffic, high-visibility spots perform best: Route 2 near Alewife, Route 28 near Lechmere and CambridgeSide, and the I-93 and Mass Pike approaches to Cambridge.
How long can I rent a billboard in Cambridge?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Cambridge?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Cambridge?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Cambridge?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Cambridge?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Cambridge?
You can choose static bulletins and posters or digital billboards where available, mostly along the highways and parkways at the edges of the city.
Can I buy a digital billboard in Cambridge?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Cambridge?
BillboardsIn offers static and digital outdoor advertising across Cambridge and the Greater Boston area. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Cambridge?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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