Lowell is one of Massachusetts' largest cities, with about 115,000 residents on the Merrimack River about 25 miles northwest of Boston. Birthplace of America's Industrial Revolution, it is home to Lowell National Historical Park, UMass Lowell and its roughly 18,000 students, Lowell General Hospital and the Tsongas Center, and it has one of the largest Cambodian-American communities in the country.
Billboards here reach drivers on I-495, the outer Boston beltway, and US-3 toward Boston and Nashua, connected to downtown by the Lowell Connector, plus busy roads such as Route 38, Route 110, Route 113, the VFW Highway, Gorham Street, Chelmsford Street, Merrimack Street, Plain Street, Varnum Avenue and Pawtucket Boulevard. High-traffic areas include the I-495 and US-3 interchange, the Lowell Connector into downtown, Chelmsford Street's retail corridor, and routes near UMass Lowell, the Tsongas Center and the downtown mills.


Billboard advertising in Lowell is an effective way to build brand awareness across Lowell and the Merrimack Valley. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Lowell include I-495, US-3, the Lowell Connector and Route 38. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-495 for Merrimack Valley commuters, US-3 for Boston and New Hampshire traffic, and the Lowell Connector and Chelmsford Street for drivers heading downtown.
Audience. Lowell is diverse and young, with college students, healthcare workers and large Cambodian, Latino and Brazilian communities. Multilingual creative, education, healthcare, legal and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Highway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Lowell, Massachusetts.
To see pricing and shop all the billboards in Lowell, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Lowell starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Lowell starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lowell starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Lowell starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lowell?
Billboard prices in Lowell range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lowell?
Inventory includes boards along I-495, US-3 and the Lowell Connector, plus Route 38, Chelmsford Street, Gorham Street and the VFW Highway. Browse current availability on our interactive map.
Where are the best places for a billboard in Lowell?
High-traffic, high-visibility spots perform best: the I-495 and US-3 interchange, the Lowell Connector into downtown, and Chelmsford Street near the connector.
How long can I rent a billboard in Lowell?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lowell?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lowell?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Lowell?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Lowell?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Lowell?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-495 and US-3 to smaller boards on local commercial streets.
Can I buy a digital billboard in Lowell?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lowell?
BillboardsIn offers static and digital outdoor advertising across Lowell and the Merrimack Valley. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Lowell?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis

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