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Client Spotlight: Munashe Kaseke – Send Her Back and Other Stories

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Send Her Back and Other Stories is a collection of multicultural fiction short stories written by Munashe Kaseke and will be released later this month, on July 25 

Capturing the experience of the immigrant black woman in the United States, Send Her Back and Other Stories tells the stories of complicated Zimbabwean female protagonists as they deal with their identities, handle their identities, microaggressions, and sexism 

An excerpt from the back cover reads: 

“ These are not only stories of overcoming, they’re also marked by characters who’ve…

Billboards for Alcohol Companies

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Alcohol is a big part of adulthood in America; turning 21 is synonymous with drinking, because now a young adult is legally allowed to consume alcohol There are countless companies who make beer, wine, seltzers, and liquor, so it’s easy for a consumer to become overwhelmed with choices, regardless of their experience level An alcohol producer will want to clearly advertise their product in order to set themselves apart from their other competitors

However, similar to advertising other regulated items (such as casinos or tobacco), there are some rules for how you can advertise alcohol A business…

Client Spotlight: David Hunter Ellis – The Lion That Lions Fear

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The Lion That Lions Fear written by David Hunter Ellis is a coming of age epic that was released last month on Jun 19, 2022 

The story follows Kevin Hunter, a six-year-old black child as he is taken from the streets of Baltimore to the streets of Philadelphia where he is raised by his mother—who is addicted to drugs—and loomed over by her violent pimp 

Kevin ends up escaping his horrible childhood to become an incredible athlete, but overcoming his past isn’t an…

Billboards for Casinos

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Poker, roulette, slots, blackjack; casinos are an extravagant way to play games and have fun as an adult A little money and a little luck are all you need to have a good time Locals and visitors alike should be made privy to the casino options in their city, and a billboard can be the perfect way to show it off

However, along with fun sometimes comes some rules to follow; casinos have some unique regulations, which can make advertising them a bit tricky We’ll look at some of the issues that can arise when promoting your casino, as well…

Billboards for Tech Companies

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It’s impossible to deny the massive influence and presence that tech companies have in the US today In 2017, 73 million people were employed in the tech industry in the United States, working for over 490,000 different technology-based companies Apple, Microsoft, and Sony are some of the large examples of such companies, but thousands of smaller start-ups (such as goPuff, Olive, and Fetch Rewards) are gaining prominence in the market today

But in such a highly saturated tech market, businesses may have trouble making their products and services stand out One way to…

Independence Day Billboards

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Independence Day is the quintessential American holiday Characterized by grilling, fireworks, and spending quality time with family and friends, it was reported that in 2021 84% of Americans celebrated the 4th of July in some way

While it may seem like this is just a reason to spend a day barbecuing and sitting by the pool, it’s also a great time to use a billboard or other forms of out of home advertising to promote your business

Out of home advertising is a great way to show off your business any day of the year, and we’re here to…

Client Spotlight: Cormetech

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When looking for a new job, many people are interested in both finding a position at a company that aligns with their core values and finding a position that they will do well in 

For residents of Tennessee and North Carolina, open positions at CORMETECH may be viable options 

CORMETECH is one of the leaders in environmental technologies and manufactures environmental catalysts, helping customers clean up the air 

Focused on pollution prevention, CORMETECH’s culture is centered around innovation and improving processes, products, and services while complying with legal and…

What is OOH Advertising?

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While navigating through billboard and marketing websites, you’ve probably come across the term OOH (out-of-home) advertising, so what is it exactly? Essentially, out-of-home advertising is any advertisement that is experienced while outside of your home; pretty self-explanatory, right? The most common examples are billboards and other large formats like wallscapes 

OOH advertising is a bustling industry with a plethora of businesses specializing in the operations of OOH-based media, just like us Since you’re here, stick around and embark on an exploration of this fascinating field of advertising Here are the broad categories…

Billboards for Crypto & NFTs

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We’ve seen quite a bit of business pop up lately for clients in the cryptocurrency and NFT industry (see previous blog posts for clients LCX and Decentra Degens) From general business advice to overcoming challenges, a lot can be learned from the various BillboardsIn clients 

This post will focus on a general overview of crypto and NFTs, and some ideas on how to kickstart a creative billboard design
What is Crypto?
Crypto is the shortened version of cryptocurrency, which is any digital…

Client Spotlight: DecentraDegens

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DecentraDegens is an NFT project unlike any other, and the creator, Sam Sargent, shares his experience and offers business advice of his own But before we get into the story of how one man is merging his passion for poker with a lucrative NFT project of his own, let’s have a brief crash-course regarding some terminology for those unfamiliar with the NFT world
What’s an NFT and Web 30?
NFTs (non-fungible tokens) are cryptographic assets that exist on a blockchain Each NFT has a…