SEO Tips for Small Businesses

August 15, 2023 › Published By

SEO stands for “search engine optimization”: optimizing websites, pages, and content to rank higher in search engines like Google
SEO improves the appearance, positioning, and usefulness of your content in organic search results Following best practices drives more traffic to your page and generates more sales Small business SEO is general SEO with a more targeted approach and fewer resources
Benefits of Small Business SEO

Increased awarenessMore visibility in search results means more people see and reach your business
Increased trafficMore optimization means more visits to your website and social profiles, and more potential…

Client Spotlight: Bella Vita Med Spa

August 10, 2023 › Published By

After years of owning a nonmedical home care agency and caring for seniors, Stacy Twait decided she needed a break
After a year off, she was ready for a new venture Drawing on her own love of med spas, she founded Bella Vita Med Spa in Killeen, Texas, knowing that creating the perfect atmosphere for clients would be extremely important
“Provide personalized services that allow clients to enhance their own natural beauty”
Bella Vita delivers its services in a calm, relaxing environment Aging can’t be stopped, but with services that enhance natural beauty, Bella Vita aims…

How to Buy Out-of-Home Advertising

August 8, 2023 › Published By

Here at BillboardsIn, we like out-of-home (OOH) advertising…a lot (It’s kind of our favorite thing)
But we understand that buying advertising can be confusing, especially the first time Luckily, our second favorite thing is making complex things simple, so here’s our guide to buying OOH advertising!

Plan
→
Purchase
→
Proof of posting

1Plan
First, decide which formats best fit your goals and budget We offer a wide range of ad types, from traditional OOH like billboards, benches, and transit shelters to innovative options like Hulu commercials, mobile retargeting ads, and…

Brand Voice: What it is & How to Use it

August 1, 2023 › Published By

Have you ever thought about what makes your company different?
That’s where brand voice comes into play It’s what makes your brand unique and helps you stand out from the sea of voices online
Brand voiceThe personality your brand conveys across all of your communications: a blueprint for what to say and how to say it, including tone, style, and messaging
Your brand voice should be unique to your company and express its values It applies everywhere your brand speaks:
AdvertisingNewslettersSocial mediaCustomer serviceInternal communications
Why Brand Voice Matters
Brand voice makes you recognizable…

Direct Mail Advertising

July 24, 2023 › Published By

We’re regularly rolling out new ad formats so you can build a highly customized campaign One of our most recent additions is direct mail advertising
Direct mail lets you advertise to a broad customer base right in the comfort of their homes
Direct mail adsPhysical pieces of mail sent to recipients who match your location and demographic specifications
How It Works
We’ll work with you to identify the most lucrative groups to reach and help with ad design and production

85″ x 6″Postcard size
Full colorDouble-sided printing
TrackedShipping and delivery status, plus recipient…

The Best Cities to Advertise In

July 18, 2023 › Published By

The United States is home to plenty of vibrant cities from coast to coast
From the finance capital of New York City to the entertainment hub of Los Angeles, each city has its own culture and amenities If you want to advertise in a major US city, there are plenty of opportunities to launch a successful outdoor campaign
Where Should You Advertise?
There are billboards all over the country, but a few factors should guide your choice of location:

1CostPopular cities tend to have higher rates due to greater exposure
2VisibilityIs it in a central…

Client Spotlight: JN Outreach Foundation

July 13, 2023 › Published By

In 2018, Jacqueline M Norris, MAEd, her sister Leesha Langlois, and her 13-year-old daughter Rikki Norris founded the JN Outreach Foundation (JNO) after noticing something was missing in their community
JNO is a minority woman-owned organization created to empower community members and help them improve their lives, from tangible needs like food and clothing to support for new business owners and space for local businesses to meet
“We created a place where people can get help, love, and a confidential ear with no strings or fear” — Jacqueline Norris
Services & Resources
CPR trainingTeen…

Programmatic Advertising

July 11, 2023 › Published By

If you’ve read our other articles, you know we’re no stranger to innovative ways to use out-of-home (OOH) advertising
This one is no exception Meet programmatic advertising: a novel, highly customizable way to buy and use OOH ads!
What Are Programmatic Ads?

Traditional OOHYou select specific locations Digital ads play at regular intervals during the time frame you purchased
Programmatic OOHYou purchase impressions and segment delivery by factors like location, time, and ad medium

For example, to advertise in Columbus, Ohio, instead of picking one billboard, we determine the zip codes in…

Billboards for Entertainers

July 4, 2023 › Published By

Practically everyone consumes some form of entertainment, from music, TV, and movies to everything in between
In entertainment, you are the product Whether you’re a musician, actor, DJ, or dancer, getting your name out there is crucial in such a competitive industry
A billboard campaign can spread the word about you and your art, putting your name in the minds of locals and driving more engagement with your work, all cost-effectively
MusiciansActorsDancersDJsNewscastersPro athletes
Tips for Entertainer Billboards

1Know your exposure typeJust dropped an album? Looking for acting work in a…

Advertising on Hulu

June 27, 2023 › Published By

With a name like BillboardsIn, you might think we only sell billboards and other out-of-home signs
Those are our specialties, but not our only formats One of our newest and most exciting is Hulu ads—that’s right, your ad can appear alongside some of the most popular shows and movies in the nation!
How Do Hulu Ads Work?
Hulu ads broadcast your message to a targeted audience through a short commercial

15–30 secStill image or video ads
TargetedBy age, household income, career, and location
50KRecommended minimum impressions per city

See audience targeting details…