Is OOH Worth It?

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Perhaps you’ve heard of OOH before, but if not, you’re probably wondering what this funny little acronym means!

OOH (out-of-home)

A type of advertising, like newspaper, TV, and digital, that includes pretty much any ad you find outside your home.

Billboards
Bus benches
Gym & restaurant screens
Wallscapes
Movie theater pre-roll

OOH has its skeptics. Isn’t it a dying form of advertising? Do people even pay attention to billboards? Is it worth it?

Yes!Maybe we’re a little biased, but OOH is absolutely worth it. Here’s why.

An Impressive Return on Investment

Many people don’t realize how strong OOH’s ROI is. One source reports that 96% of marketers who use OOH ads see an average revenue increase of 50%, along with more engagement, website traffic, and brand awareness.

OOH also has one of the best CPMs (cost per thousand impressions) of any format:

TV, print & radio

~$6–$39 CPM

OOH

~$2–$7 CPM

Source

An Ad Format That Stands Out

Do people even notice OOH ads? The short answer: yes!

71%

Of drivers actively look at billboards as they drive

50%

Say they’ve been “highly engaged” with recent billboard ads

~34%

Of consumers in cities over 1 million say OOH influences their buying

The online ad space is incredibly “noisy,” with thousands of competing ads. OOH often stands alone on a board or screen, and paired with its large, eye-catching size, that’s a recipe for success.

To Sum It All Up

OOH is an investment worth considering for your business. Visit billboardsin.com to see which options suit you best!

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