Photo via Wikimedia Commons.

QR Codes and Out-of-Home Advertising

November 14, 2023 › Published By

Over the past few years, QR codes have become one of the go-to calls to action for marketers everywhere
At the bottom of a newsletter, at the end of a book, or plastered across a poster, they’re all over the place—including in out-of-home (OOH) ads
For the most part, there’s good reason: in print, links can get lost in other content or be too long to type With built-in smartphone camera scanners and widespread familiarity, QR codes are usually a solid option
But in OOH, QR codes are often restricted
Why Billboards Restrict QR Codes
The restriction mostly applies…

Scary Good Ad Designs

October 31, 2023 › Published By

More than 90% of Americans celebrate Halloween, and many enjoy the spooks and themes all October long—sometimes even earlier
If you’re looking to draw in the creep crowd, a Halloween-themed outdoor ad may be just what you need BillboardsIn has selected five spine-chilling, effective out-of-home ads that will take you from OOH to B-OOH!

1Goodwill

By giving its recognizable face/G logo a few simple costumes, Goodwill’s spooky billboard draws attention, keeps the Halloween crowd interested, and stays clear in its branding!

2GEICO

Gearing Up for Holiday Advertising

October 17, 2023 › Published By

Halloween is just around the corner, and the holiday season is finally upon us, opening the doors to one of the busiest times of the year
Holiday marketing can overwhelm the average consumer, but the key to standing out is a design that connects with people in a positive way Here are three ways OOH advertisers can find success this holiday season

1Sooner Rather Than Later
Many people start holiday shopping months ahead, so advertising in October or early November reaches these early shoppers
20%Of shoppers in 2022 finished their holiday shopping by October 31st
Getting…

Client Spotlight: mylifeordebt

October 12, 2023 › Published By

After making the “right choices”—like pursuing higher education and finding a good job—Ini OluAlakija noticed an issue
While he was making $160,000 a year, he was $300,000 in debt, leaving very little room to enjoy life outside of work Realizing he’d need to do more than his current job to live the life he wanted, he created mylifeordebt
About mylifeordebt
OluAlakija considers himself an entrepreneur and has always run side businesses to build wealth outside his primary income But funding those ventures shouldn’t mean taking on more debt along the way
Mylifeordebt is a platform dedicated to…

Billboards for Public Figures

October 3, 2023 › Published By

Whether you’re finding your footing in a tumultuous political landscape or leading an active community group, making sure people in your area know who you are is vital
Social media campaigns are a great start, but their skippable, blockable nature lets many people ignore them That’s where out-of-home (OOH) advertising comes in: putting your name, face, and information on a billboard, bus, or street furniture makes sure locals know exactly who you are

1Consider Your Message
People take in billboards very quickly, so you need a clear, concise message about who you are and what…

Advertising in Chicago

September 26, 2023 › Published By

Chicago, Illinois is the third most populous city in the US, with over 2,700,000 residents and a huge influx of visitors each year, making it a top market for out-of-home (OOH) advertising
Internationally famous, Chicago is full of landmarks that offer a wealth of amazing advertising locations

~504,000Monthly visitors to Millennium Park
902,000Monthly visitors to Navy Pier

Art hubs like Millennium Park draw huge crowds, and it’s within walking distance of Navy Pier
A Walkable OOH Hub
Downtown Chicago is super walkable, which makes it an OOH hub Walk down any street, from…

Making the Most of your ROI

September 19, 2023 › Published By

In 2023, social media and digital ads seem like the most effective option because consumers carry them everywhere
But with growing ad-blocker use and an oversaturated digital space, potential customers often aren’t paying attention That’s a major advantage for outdoor advertising like billboards
Customers can’t block your billboard from view
No business wants to waste resources, and keeping your return on investment (ROI) profitable is extremely important Here are five tips for making the most of your billboard’s ROI

1Consider the Costs
Cost matters, especially for newer companies For a good ROI, the billboard and other…

Bench Advertising

September 12, 2023 › Published By

We continually introduce new ad formats to help you craft customized campaigns, and one of our recent additions is bench advertising
Bench ads let you reach a diverse audience in public spaces
Bench advertisingAds displayed on public benches in urban and suburban areas, attached or printed on the bench surface and placed to catch the attention of pedestrians and commuters
Key Advantages of Bench Advertising

1Targeted marketingChoose locations that match your target demographic, near schools, parks, shopping centers, or transit hubs
2Community connectionBench ads become a familiar part of the local landscape, building…

Advertising Trends in 2023

September 5, 2023 › Published By

In a constantly changing world, it can be hard to keep up with the latest in advertising technology
But some trends you simply can’t miss in 2023 From billboards to street furniture to mobile devices, here are BillboardsIn’s top five can’t-miss advertising trends this year

13D Billboards
They can be a bit pricier, but 3D billboards are great visual hooks that catch attention in person and online They’ve gone viral plenty of times, opening the door to mobile and online exposure too
Putting your ad in the third dimension makes for a visually interesting billboard…

The Impacts of AI on Billboard Advertising

August 29, 2023 › Published By

The world is rapidly evolving with new technology, and AI (artificial intelligence) is no exception
AI has had a widespread impact on every industry and is only gaining momentum In advertising, it can make campaigns more personalized and provide key insights that give your marketing an edge over the competition
AI-driven advertisingMachines designed to simulate human intelligence, using data to gather insights and make strategic decisions
How AI Is Transforming Billboard Advertising
With its innovative, ever-evolving capabilities, AI will make billboard advertising more efficient and targeted in several ways

1Personalization
AI platforms give marketers vast amounts…