Environmental Marketing Tips
People around the world are increasingly concerned about environmental issues and the products they buy.
~75%
Of U.S. consumers are concerned about the environmental impact of what they buy
69%
Say a product’s environmental impact is a major factor in their purchase decision
Eco-friendly products aren’t just better for the planet; they attract customers actively choosing green options. Environmental marketing helps you communicate the merits of your green products, ethical practices, and sustainable production.
Advertising that highlights the environmental benefits of a product or service, whether in the offering itself or how it’s produced.
Tips for Environmental Marketing
Emphasize the Benefits
Brainstorm what makes your products or services eco-friendly, and highlight it on billboards and other ad mediums.
- Are they locally produced?
- Ethically sourced?
- Free from harsh chemicals and preservatives?
Be Transparent
Get your message out loud and clear, but don’t exaggerate your environmental benefits or cover up negative news. Honesty builds trust and loyalty with customers counting on you to be responsible.
Get Certified
Earning an eco-friendly certification takes time and effort, but it legitimizes your claims. Find eco-labels for your industry and country, then feature the certification prominently in your ads once you earn it.
Partner With Local Environmental Groups
Tackling environmental issues takes teamwork. Partnering with local volunteer organizations shows you’re dedicated beyond your business, whether by donating a percentage of sales or organizing volunteer days.
Launch Your Green Campaign
Visit BillboardsIn to learn more. We can help you choose the perfect location and design your ad! Find us on Facebook, Instagram, or LinkedIn.
