The Impacts of AI on Billboard Advertising

August 29, 2023 › Published By

The world is rapidly evolving with new technology, and AI (artificial intelligence) is no exception
AI has had a widespread impact on every industry and is only gaining momentum In advertising, it can make campaigns more personalized and provide key insights that give your marketing an edge over the competition
AI-driven advertisingMachines designed to simulate human intelligence, using data to gather insights and make strategic decisions
How AI Is Transforming Billboard Advertising
With its innovative, ever-evolving capabilities, AI will make billboard advertising more efficient and targeted in several ways

1Personalization
AI platforms give marketers vast amounts…

SEO Tips for Small Businesses

August 15, 2023 › Published By

SEO stands for “search engine optimization”: optimizing websites, pages, and content to rank higher in search engines like Google
SEO improves the appearance, positioning, and usefulness of your content in organic search results Following best practices drives more traffic to your page and generates more sales Small business SEO is general SEO with a more targeted approach and fewer resources
Benefits of Small Business SEO

Increased awarenessMore visibility in search results means more people see and reach your business
Increased trafficMore optimization means more visits to your website and social profiles, and more potential…

Brand Voice: What it is & How to Use it

August 1, 2023 › Published By

Have you ever thought about what makes your company different?
That’s where brand voice comes into play It’s what makes your brand unique and helps you stand out from the sea of voices online
Brand voiceThe personality your brand conveys across all of your communications: a blueprint for what to say and how to say it, including tone, style, and messaging
Your brand voice should be unique to your company and express its values It applies everywhere your brand speaks:
AdvertisingNewslettersSocial mediaCustomer serviceInternal communications
Why Brand Voice Matters
Brand voice makes you recognizable…

The Best Cities to Advertise In

July 18, 2023 › Published By

The United States is home to plenty of vibrant cities from coast to coast
From the finance capital of New York City to the entertainment hub of Los Angeles, each city has its own culture and amenities If you want to advertise in a major US city, there are plenty of opportunities to launch a successful outdoor campaign
Where Should You Advertise?
There are billboards all over the country, but a few factors should guide your choice of location:

1CostPopular cities tend to have higher rates due to greater exposure
2VisibilityIs it in a central…

Billboard Design Trends

June 20, 2023 › Published By

This year, we expect out-of-home advertising revenue to climb as pandemic restrictions ease
Despite economic uncertainty, Q1 2023 outpaced Q1 2019 With more people out and about, there are plenty of opportunities to impress consumers with captivating billboard designs Want to keep up with the top billboard trends of 2023? Here they are

13D Billboards
3D billboards are one of the next biggest trends, bringing excitement and novelty Their depth makes figures seem to look at or reach toward viewers, creating a memorable visual connection that gives them an edge over 2D billboards
They…

Effective Billboard Design Examples

June 6, 2023 › Published By

Designing a high-quality billboard that connects with your target audience can be a challenge
With endless combinations of fonts, images, and colors, you have to be strategic about what suits your business and brand Relevance to your audience should guide every choice For example, a corporate billboard might use formal language and blue, gray, or black to convey professionalism
Here are a few examples of effective ads our clients have run

1FOLX Health

This billboard caters to its audience with a relevant design “Protect Trans…

Billboards for Notaries

May 23, 2023 › Published By

The notary industry faces challenges like heavy competition and strict appearance standards
If you’re a notary looking to advertise, a high-quality billboard campaign can help you stand out from competitors and draw more customers, while still meeting your industry’s standards Here are best practices for notary billboards
What Do Notaries Do?
Notaries are appointed public officials who witness the signing of important documents, like:
Real estate deedsAffidavitsBills of saleWills
They primarily help deter fraud and confirm signers understand what they’re signing and are willing participants
A Growing Industry

125BDocuments notarized per year in…

Billboards for Artists

May 15, 2023 › Published By

Art is a medium that brings people together all over the world But with so many artists, it can be hard to stand out
Out-of-home advertising can help you rise above the competition and bring a wider audience to your work

68%Of billboard viewers frequently make shopping decisions in the car
32%Of billboard viewers visited the retailer within the week

Tips for Advertising Your Art on Billboards

1SimplicityYour artwork is the main selling point, so keep your message clear and concise to draw attention to the art

Choosing the Right Ad Format

April 25, 2023 › Published By

Struggling to find the right ad format for your next marketing campaign?
There are many ways to tackle a campaign Here are the main ad formats and how each can benefit your business

1Digital Billboards
Digital billboards are efficient and convenient, available in many sizes and locations With no printing or installation, turnaround is quick: once your design meets the requirements and is approved, your ad can go live in minutes

2Static (Traditional) Billboards
Exclusive use of the ad space for constant exposure and brand recognitionRoom for creativity with extensions and cutoutsOlder commuters…

Advertising for Authors

April 18, 2023 › Published By

Promoting a new book can be difficult, with competition from publishers and other independent authors How do you stand out?
Billboards have the highest reach of all out-of-home advertising types in the US Traditional or digital, they’re effective tools for reaching your target readers
~80%Of Americans say they noticed a billboard ad, according to a recent study
Why Billboards Work for Authors

1Create awarenessReaders have to know about your book before they buy it A larger-than-life book cover on someone’s daily commute builds interest, and billboards are perfect for announcing signings and tour…