SEO Tips for Small Businesses

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SEO stands for “search engine optimization”: optimizing websites, pages, and content to rank higher in search engines like Google.

SEO improves the appearance, positioning, and usefulness of your content in organic search results. Following best practices drives more traffic to your page and generates more sales. Small business SEO is general SEO with a more targeted approach and fewer resources.

Benefits of Small Business SEO

Increased awareness

More visibility in search results means more people see and reach your business.

Increased traffic

More optimization means more visits to your website and social profiles, and more potential sales.

Earlier connection

Content that addresses early pain points connects you with buyers early and builds trust.

SEO Tips for Small Businesses

1

Choose the Right Keywords

Think about the words customers might use to search for your products or services. List 15–20 keywords, verify their search volume with online keyword tools, and use them across your website pages.

2

Build Links to Your Site

The more sites that link to yours, the higher you’ll rank. Quality matters too: one link from a credible source like a university or government site helps more than links from unknown blogs.

3

Publish High-Quality Content Often

Search engines exist to help people find answers. Create compelling articles, videos, and photos that provide real value, and update them often so they stay relevant.

4

Leverage Social Media

Many people use social platforms like Instagram as search engines to find companies and products, and your social profiles can also appear in search results for your company.

5

Make Your Website User-Friendly

  • Make it easy to navigate and immediately clear who you are and what you offer
  • Use plenty of headings for readability, and include your keywords in them
  • Keep your site speed up to standard so visitors don’t leave

Pair SEO With a Billboard

Ready to kickstart a billboard campaign for your small business? Start with BillboardsIn. We’ll help every step of the way, from finding the perfect location to designing your ad! Find us on Facebook, Instagram, or LinkedIn.

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