Billboard Design Trends

This year, we expect out-of-home advertising to elevate in revenue with the pandemic slowing down restrictions. Despite the current economic uncertainty, the first quarter of 2023 outpaced that of Q1 in 2019.

With more people leaving their houses to go out and about, there are many opportunities to impress consumers with unique and captivating billboard designs. Are you thinking of keeping up with the top billboard trends of 2023 to grow your audience and bring in more revenue?

3D Billboards

3D billboards are on of the next biggest trends, bringing excitement and novelty to customers. The 3D elements offer an interactive aspect that gives it a competitive edge compared to 2D billboards. Viewers feel as though the figures are looking directly at them or reaching them given the impression that the image has depth, forming a memorable visual connection with them.

The 3D billboards have an added benefit in that they cater to social media trends. The 3D aspect makes it more likely that viewers will snap a photo giving more opportunities to advertise the billboard.

Digital Out-of-Home Advertising (DOOH) 

DOOH is a term for digital advertising in public spaces. It is a market that has skyrocketed in past decade as companies, brands, and individuals have prioritized advertising as a core part of their marketing. DOOH is only expected to grow in 2023 with a 19.2% increase in spending rates for DOOH advertising. Digital billboards allow for dynamic content that can change over time or adapt to different conditions. This flexibility enables more personalized and targeted advertising campaigns.

DOOH offer significant advantages due to their digital qualities. Digital signage ads offer more flexibility and chances for interaction, retargeting, and recording metrics. Moreover, with digital they are eye-catching and even visible at night making it so that they are operating 24/7 as opposed to short term ads such as commercials.  

Interactive Ads

Customers no longer want passive ads. Instead, they want to participate and engage with brands. If they can’t find stimulation outside, they turn to their phones for engaging content. Hence, out of home advertising is competing with other forms of attention grabbing media. The answer is lies in interactive ads. Even adding a QR code can create a call to action and generate website traffic. The main goal is to give the customer an opportunity to be included which can lead to future sales leads.

Dynamic ads are great for customers as they create customized content and they increase the efficiency for retargeted content for advertisers. For example, technology enables use to gather information based on targeting such as the weather, the time of day or customer feedback which is highly valuable data for businesses. Overall, leveraging technology in your billboard designs can enhance engagement and provide an interactive experience for viewers.

Ready to kickstart you next billboard campaign? You can start by making a campaign on BillboardsIn. We can help you find the perfect location and even help you design your ad!

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