Billboard Design Trends

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This year, we expect out-of-home advertising revenue to climb as pandemic restrictions ease.

Despite economic uncertainty, Q1 2023 outpaced Q1 2019. With more people out and about, there are plenty of opportunities to impress consumers with captivating billboard designs. Want to keep up with the top billboard trends of 2023? Here they are.

1

3D Billboards

3D billboards are one of the next biggest trends, bringing excitement and novelty. Their depth makes figures seem to look at or reach toward viewers, creating a memorable visual connection that gives them an edge over 2D billboards.

They also cater to social media: viewers are far more likely to snap a photo, giving your ad extra reach online.
2

Digital Out-of-Home (DOOH)

DOOH is digital advertising in public spaces, a market that has skyrocketed over the past decade.

19.2%Expected increase in DOOH ad spending in 2023.

Digital billboards support dynamic content that changes over time or adapts to conditions, enabling more personalized, targeted campaigns.

  • Flexibility and chances for interaction
  • Retargeting and metrics tracking
  • Eye-catching and visible at night, running 24/7
3

Interactive Ads

Customers no longer want passive ads; they want to engage with brands. If they can’t find stimulation outside, they turn to their phones, so OOH is competing with every other attention-grabbing medium. The answer lies in interactive ads.

Even a QR code creates a call to action and drives website traffic.

Dynamic ads deliver customized content and make retargeting more efficient. Technology can tailor ads based on weather, time of day, or customer feedback—highly valuable data for businesses.

Leveraging technology in your billboard design enhances engagement and gives viewers an interactive experience.

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