Advertising for Authors

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Promoting a new book can be difficult, with competition from publishers and other independent authors. How do you stand out?

Billboards have the highest reach of all out-of-home advertising types in the U.S. Traditional or digital, they’re effective tools for reaching your target readers.

~80%Of Americans say they noticed a billboard ad, according to a recent study.

Why Billboards Work for Authors

1

Create awareness

Readers have to know about your book before they buy it. A larger-than-life book cover on someone’s daily commute builds interest, and billboards are perfect for announcing signings and tour stops.

2

Boost website traffic

Billboards drive people to bookstores and to your website. Feature your new book in your site header and make it quick to buy or download.

3

Stay cost-effective

Billboards fit many budgets, and formats like bus, bench, taxi, and subway ads let you tailor your campaign.

4

Extend your reach

High-traffic spots like downtowns and public parks deliver extensive reach.

For independent authors, billboards work alongside digital promotions to build a strong brand presence on and offline.

Ready to Promote Your Book?

BillboardsIn offers top billboard and outdoor ad spaces to build your dream book campaign, and we can help you find the perfect location and design your ad! Find us on Facebook, Instagram, or LinkedIn.

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