Billboards for Zoos

March 28, 2023 › Published By

Looking to advertise your zoo but don’t know where to start? Billboards are the perfect way to bring new and returning visitors to the local zoo!
Why Use Billboards to Advertise a Zoo?
Billboards boost your zoo’s visibility and keep the community updated on what’s new, like welcoming a new animal or hosting themed events such as a night at the zoo
700MPeople visit zoos and aquariums every year, about 10% of the world’s population (source)
Billboards can also highlight what makes your zoo unique:
Is your zoo the oldest in your state?Is it home…

Billboards for Bubble Tea Shops

March 21, 2023 › Published By

Bubble tea, or boba, is one of the top beverage trends, and it’s only projected to grow

$23BGlobal bubble tea market value in 2021
$37BProjected market value by 2029

Sources: 2021 value, 2029 projection
Made with a milk tea base and chewy tapioca “bubbles,” plus fruit powder, creamer, and sweeteners, boba has a strong presence across North America But for new shop owners, growth is a major challenge
Billboards are an effective answer, with high-traffic exposure, customizable locations, and the ability to reach a wide customer base Here’s how to promote your…

Billboards for Dry Cleaners

March 14, 2023 › Published By

Whether you’re just starting a dry cleaning business or a veteran in the industry, knowing how to market it isn’t always easy
How should you advertise? How much should you spend? If you want to reach a wider audience and gain more clients, here’s how billboard advertising can help
A Growing Industry
Dry cleaners serve their local communities with dry cleaning, laundry, and alteration services for customers who need clean, neatly pressed clothes for work or formal events on a tight schedule Demand is tied to local income and grows fastest in growing areas

~$79BExpected global…

Environmental Marketing Tips

February 28, 2023 › Published By

People around the world are increasingly concerned about environmental issues and the products they buy

~75%Of US consumers are concerned about the environmental impact of what they buy
69%Say a product’s environmental impact is a major factor in their purchase decision

Eco-friendly products aren’t just better for the planet; they attract customers actively choosing green options Environmental marketing helps you communicate the merits of your green products, ethical practices, and sustainable production
Environmental marketingAdvertising that highlights the environmental benefits of a product or service, whether in the…

LGBTQ+ Friendly Design Tips

February 21, 2023 › Published By

Consumers are increasingly looking for brands that push for social change in equity and representation
Many consumers now hold brands accountable not just for their products and services, but for their stances on social issues That’s especially true for the LGBTQ community
65%Of consumers say it’s important that companies they buy from actively advocate for diversity and inclusion, according to a Kantar study
Advertising to the LGBTQ community lets brands show their commitment to inclusivity, celebrate their diverse customers, and build loyalty while promoting equality, acceptance, and social change
Whether you’re advertising for Pride Month or incorporating…

Romantic Billboards

February 14, 2023 › Published By

Have you ever thought about using a billboard to show affection for a loved one?
Romantic billboards are a great way to show how much you adore someone, whether a significant other, friend, or family member Use them for Valentine’s Day, anniversaries, or even a proposal to show the world you care
A Business Opportunity, Too
Romantic billboards aren’t just personal; they’re an ideal business opportunity Valentine’s Day brings high demand for gifts and greetings

52%Of Americans planned to celebrate Valentine’s Day in 2023
$259BExpected spending on gifts, experiences, cards, jewelry,…

Billboards for Veterans

January 31, 2023 › Published By

Billboards serve many purposes, from building business awareness to promoting events or sharing a message They can also honor members of our community, like veterans
42MVeterans Day campaigns connect with the 42 million members of the military community
Show appreciation for veterans past and present with local billboards about veterans, or by honoring a specific service member in a memorable way
What to Add to Your Veterans Day Billboard

1Veteran employee spotlightFeature the names and photos of employees who served to recognize their bravery and sacrifice
2US symbolsThe flag, Statue of Liberty, or…

Bus Wrap Advertising

January 24, 2023 › Published By

Bus wraps are essentially mobile billboards: ads placed on the exterior of buses
They range from covering an entire side of a bus to a portion of the back end
Why Use Bus Wraps?
Bus wraps capture the attention of riders and pedestrians alike Their large size makes them hard to ignore, and as the bus travels its daily route, your ad gets coverage across the city

30K–70KImpressions per day from a single bus wrap
95%Of Americans are reached by vehicle ads

Types of Bus Wrap Advertising
Side of the bus

Billboards for New Advertisers

January 10, 2023 › Published By

Billboard advertising uses large-scale outdoor ads to market a company, brand, product, service, or campaign
Billboards are placed in high-traffic locations like highways and cities, making them one of the best mediums for earning a high number of views and impressions If you’re a new advertiser, follow these tips to start building your campaign
Cost
Cost depends on location, area traffic, and how many people are projected to see your ad

$750–$1,500Per month in rural areas
$14,000Per month in larger markets

Renting the space isn’t the only cost Printing and installation…

New Year-Themed Billboards

December 19, 2022 › Published By

Celebrating the new year marks a new beginning and a chance to start again It also marks a shift in consumer spending habits Instead of buying gifts for others from the holidays, people begin to invest money and time on self-improvement Thus, the New Year opens a unique winter spending period

The Advantages of New Year Themed Billboards

For many people and companies, the New Year represents new opportunities In January, there is often an uptick in conversions on job boards compared to December This offers a great…