New Year-Themed Billboards

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Celebrating the new year marks a new beginning and a chance to start again. It also marks a shift in consumer spending habits. Instead of buying gifts for others from the holidays, people begin to invest money and time on self-improvement. Thus, the New Year opens a unique winter spending period.

The Advantages of New Year Themed Billboards

For many people and companies, the New Year represents new opportunities. In January, there is often an uptick in conversions on job boards compared to December. This offers a great opportunity for retailers to run campaigns for business apparel and office supplies, among other products needed for career changes. 

In addition, the New Year is one of the best times to launch a new product due to people being more perceptive and open to changes in the upcoming year. Read on to learn more about how to best advertise New Year billboards.

Highlight Customer’s Resolutions

According to research by Statista, 39% of U.S. adults made New Year’s resolutions in 2022. Some of the top resolutions included incorporating a healthier diet, losing weight, prioritizing time with family and friends, and staying within one’s budget.

With many people focused on their resolutions this time of the year, this is a great opportunity to remind customers to meet their goals. If you are advertising dental products on your billboard for example, you can encourage people to not forget to brush their teeth to meet people’s goals of improving their health.

New Year’s Promotions

You can boost sales and generate brand awareness from running New Year’s promotions on your billboard. There are many deals to consider including a general discount, discounted bundles, bundles, or racking up extra points from a loyalty program for the first few days of the New Year.

The most effective promotions for New Year’s will involve New Year’s celebrations. If you sell fashion or beauty products, you can advertise that they are a must-have for New Year’s celebrations.

Conclusion

New Year’s is one of the last chances to make sales before the low consumer spending period that begins in January until March. By advertising New Year’s billboards you will capitalize on the post-holiday spending spree that will earn additional sales and expand your brand awareness.

Looking to design an excellent New Year’s Billboard? Visit BillboardsIn.com to create your campaign now!