Billboards for New Advertisers
Billboard advertising uses large-scale outdoor ads to market a company, brand, product, service, or campaign.
Billboards are placed in high-traffic locations like highways and cities, making them one of the best mediums for earning a high number of views and impressions. If you’re a new advertiser, follow these tips to start building your campaign.
Cost
Cost depends on location, area traffic, and how many people are projected to see your ad.
$750–$1,500
$14,000+
Renting the space isn’t the only cost. Printing and installation can cost up to $500, and design services range from $150 to $1,000 depending on the designer and complexity.
Billboard Design Tips
Your billboard will be seen by hundreds or thousands of people, so make sure it’s designed to stand out.
Start with a story
Tell a story mainly through visuals; most people stop reading after a few words.
Keep it bold and simple
A simple design with big, bold fonts appeals to the most commuters.
Consider location
Reference local sports teams, nicknames, or inside jokes to make your ad relatable and memorable.
Start Your First Campaign
New to advertising? Start a campaign on BillboardsIn, and we can help you find the perfect location and design your ad!
