Billboards for Small Businesses

January 30, 2024 › Published By

Billboards are perhaps the most impressive form of advertising But how feasible are they for small businesses?
From gigantic roadside signs to neon-lit digital billboards in the heart of a city, billboards tower over passersby and capture attention
The most expensive spaces in Times Square can cost several million dollars per year, with the single most expensive digital billboard costing over $25 million for one month But that’s an outlier, and there are far more affordable options that are just as effective for small businesses
Size, Location, and Cost
These are the most important factors for small businesses…

Advertising During Q1

January 23, 2024 › Published By

As we roll into the new year, it’s time to start thinking about your advertising journey for 2024—if you haven’t already
Your entire marketing plan matters, from social media to larger physical ads, but out-of-home advertising and billboards can make or break your year Start strong with engaging ads that drive sales and revenue
Your Q1 marketing will have sweeping effects on the rest of the year, so it’s vital to have a solid plan With Q1 right around the corner, here are five tips to make your billboards and outdoor ads the best they can be

Billboards for Gen Z

January 16, 2024 › Published By

Making up about 21% of the US population and nearly half of the nation’s total spending, Gen Z is a driving economic force
Gen Zers currently range from ages 11 to 26, and their spending power is only expected to grow as the generation matures Their unprecedented digital consumption has created a need for more creative, innovative ad campaigns
Studies show Gen Zers prefer non-intrusive ads over mobile or app pop-ups, making billboards and outdoor signage excellent ways to connect with them
Here’s what to consider when advertising to Gen Z through OOH:

1Location
As the…

Locations for Outdoor Advertising

January 9, 2024 › Published By

When advertising, it’s important to consider where your ad will be placed After all, you don’t want to spend time and money on an ad no one sees
You want locations with the highest number of impressions—the most people viewing your ad—for the highest possible return on investment (ROI) Here are some of the best billboard locations to consider

1Highways
Congested highways are great places for billboards The best stretches lead in and out of major cities, where traffic tends to be heaviest
10B milesDriven by US drivers per day, many on highways, according to…

Small Town Advertising

January 2, 2024 › Published By

The United States is teeming with small towns
Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities, and nearly 80% of those live in towns with fewer than 5,000 residents
There is tremendous potential in advertising to smaller communities Here are a few benefits that set small-town ads apart from big-city campaigns

1Competitive advantageWord spreads faster in smaller communities, especially when your message resonates A positive impression builds brand awareness and makes you a strong local competitor
2AffordabilityAdvertising in small towns is often more affordable…

Our Favorite Ads of 2023

December 18, 2023 › Published By

As 2023 wraps up, we’ve been looking back at the campaigns we helped our clients put up this year, and the ads that really stopped us in our tracks
Here are some of our favorites from 2023, in no particular order

1Hivemind
This YouTube channel did a great job using its billboard to appeal to locals as well as its fans, with rhetoric its audience instantly recognizes (Featured photo)

2Arising Ventures

An incredible location and stunning use of modern design trends like gradients make…

Custom Lawn Signs

December 12, 2023 › Published By

We’re regularly introducing new ad formats to help clients build customized campaigns for any advertising need
Recently, we rolled out custom lawn signs, which are great for spreading your message or name throughout residential communities
What Are Lawn Signs?
Lawn signs are exactly what they sound like: physical signs designed to stick into lawns and advertise to passersby They can also be placed along roadways or anywhere with soft ground
They’re often used for political campaigns, so residents can show support for their preferred candidates or issues, and by well-known local figures, like realtors

18″ x 24″Standard…

Billboards for YouTubers

December 5, 2023 › Published By

We’ve written about billboards for influencers before, but what about YouTubers specifically?
Many YouTubers are new to advertising outside of social media Advertising can be daunting, and factors like return on investment (ROI), impressions, and ease of buying can be stressful to weigh But out-of-home is a great way to get your name out there, and we’re here to show you why outdoor advertising is an exceptional option

1Plenty of Room for Creativity
One of the most important parts of any outdoor campaign is the design Billboards should be bold, captivating, and…

Advertising in Atlanta

November 28, 2023 › Published By

Atlanta, Georgia is one of the most populous cities in the United States, with over 496,000 residents, making it a great spot in the South for outdoor advertising
A Global Travel Hub
Atlanta is home to Hartsfield-Jackson Atlanta International Airport, a huge international hub and one of the primary gateways for international travel in the US
~275KPassengers travel through the airport daily, making it a popular, effective location for OOH like digital screens
A Top Attraction City
Atlanta is one of the South’s biggest attraction cities and a frequent vacation spot:
Georgia AquariumWorld of…

Photo via Wikimedia Commons.

QR Codes and Out-of-Home Advertising

November 14, 2023 › Published By

Over the past few years, QR codes have become one of the go-to calls to action for marketers everywhere
At the bottom of a newsletter, at the end of a book, or plastered across a poster, they’re all over the place—including in out-of-home (OOH) ads
For the most part, there’s good reason: in print, links can get lost in other content or be too long to type With built-in smartphone camera scanners and widespread familiarity, QR codes are usually a solid option
But in OOH, QR codes are often restricted
Why Billboards Restrict QR Codes
The restriction mostly applies…