Billboards for Interior Designers

April 9, 2024 › Published By

For interior designers looking to advertise their business, billboards are an excellent option
Digital or traditional, billboards are still among the most effective ad formats in the 21st century: large, distinct, and attention-grabbing Here’s why to consider billboard ads for your interior design business
Why Billboards?
When buying ads, the two most important factors are cost and projected impressions You want to spend the least to generate the most impressions possible In cost per thousand impressions, billboards are the most cost-efficient ad format, even including digital
$3–$6Billboards cost $3 to $6 per thousand impressions, the lowest of any…

Featured Client Spotlight: Northumberland County, Virginia

April 4, 2024 › Published By

Northumberland County, Virginia is one of the oldest counties in the state, and with its rich history and countless activities, it’s a great place to visit—especially for those looking to relax and unwind
Dotted with quaint towns and villages, the county has ample charm and character, with historic downtown areas, local shops, and cozy restaurants and cafes
History & the Outdoors
Historical sites such as homes, plantations, and churches—including Christ Church, which dates back to the early 18th century—are perfect for history lovers Heathsville, the County Seat since 1681, is the oldest in the Northern Neck
Belle…

Billboards for Pet Stores

April 2, 2024 › Published By

There are tens of thousands of pet stores in the nation, and over 60% of American households are home to at least one pet—often many more
With such a large market, pet stores should invest in the most efficient advertising Local outdoor ads like billboards are one of the most worthwhile and cost-effective formats today: seen by a wide range of consumers and placed in busy locations to maximize impressions and drive foot traffic to your door
Here are four tips for creating a successful pet store billboard

1Don’t limit your audienceYour audience extends beyond…

Billboards for Hiring Campaigns

March 26, 2024 › Published By

Billboards, traditional or digital, are still among the most effective modes of advertising—and they can attract job applicants, not just customers
Using billboards for a hiring or recruiting campaign may sound unusual, but under the right circumstances, it can be very beneficial for your organization Here are the pros and cons
Reach
The major advantage billboards have over other recruiting methods is their broad reach They’re large, distinctive, and usually placed in congested locations where many people see them

96%Of consumers are exposed to outdoor ads
71%See outdoor ads regularly
82%Trust billboards, the highest…

Using Foot Traffic Data to Plan Advertising

March 19, 2024 › Published By

Foot traffic data, or footfall data, is an essential part of any successful advertising campaign
By measuring how consumers move between physical locations, foot traffic data helps businesses grow in the local market with location-based, cost-efficient marketing Here are three ways your business can use it to plan advertising and stay ahead of the competition

1Understand Your Target Audience
An effective campaign starts with knowing the characteristics and movement patterns of your target audience When you know who visits your business and its surrounding area most often, you can craft messages and visuals that appeal…

2024 Ad Design Trends

March 12, 2024 › Published By

Following common practices and trends is a great way to push your ads to more people in your area
But keeping your business and its ads up with the latest trends is easier said than done BillboardsIn is here to make your advertising journey easier, so here are five of the top trends right now

1Big and Bold
As OOH ads multiply, it gets harder to stand out Bold choices in color, size, font, and contrast are among the best ways to get noticed If passersby struggle to read your message, or it blends in…

Billboards for Local Advertisers

March 5, 2024 › Published By

Billboards, traditional and digital, remain effective modes of advertising in the 21st century
Because they’re large and distinct, billboards are sometimes considered expensive and associated with large national corporations But local advertisers actually invest in billboards the most
7 in 10Billboard ads promote local businesses
Impressions
Billboards can’t be skipped, turned off, or blocked With their size, visual distinctiveness, and optimal placement, they’re difficult for most consumers to ignore

96%Of consumers are exposed to outdoor ads
71%See outdoor ads regularly

Since billboards aren’t targeted like digital ads, they reach a wider, more diverse audience They…

Billboards for Caterers

February 27, 2024 › Published By

The catering industry has grown tremendously in recent years
~70%Of catering companies grew in 2023, according to the International Caterers Association
With so many caterers growing revenue, it’s important to maintain that momentum, and advertising is key Whether your catering business is emerging or established, local outdoor advertising can help Billboards are eye-catching, memorable, and can drive people straight to your website to book you for their next event
Here are four tips for creating the best catering billboard

1Pick the best locationPlace your ad in high-traffic areas, especially near office buildings, event spaces, and…

Are Billboards Effective?

February 20, 2024 › Published By

When businesses advertise, it’s crucial to find the most effective avenues—especially on a tight marketing budget
What does efficient advertising look like? Spending as little as possible to reach many consumers, then getting them to learn more and buy your goods or services There are many modes of advertising, and they all look promising, but they aren’t equally effective That’s why we’re here to help!
Consumer Audience and Trust
Two of the most important factors in advertising are reaching a wide audience and earning consumer trust And according to The New York Times, people dislike ads Most online…

Client Spotlight: CAFI

February 15, 2024 › Published By

In 1964, President Lyndon B Johnson signed the Economic Opportunity Act, which sought to fight poverty nationwide by creating systems to aid low-income communities
In doing so, thousands of Community Action Agencies (CAAs) were created across the country
Meet CAFI
One such CAA is CAFI, or Community Action for Improvement, Inc Established in 1966, CAFI has served Georgia residents for nearly six decades, including the communities of:
CarrollCowetaHeardMeriwetherTroup
CAFI’s mission is to help create communities where residents can support themselves and their neighbors, reducing the negative impact of low income by providing invaluable services and resources
The Weatherization Assistance…