Billboards in the 90s
OOH advertising has existed since the earliest civilizations and has made massive developments since then Billboard advertising that we know of today traces back to the 19th century with the first official billboard lease in 1867 There were many improvements for billboards in the transition to the 20th century making them more convenient to mass produce Notably, billboards became standardized to fit a uniform size where an individual billboard ad could be placed anywhere in the country
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