Advertising to Gen Z via Digital OOH

October 8, 2024 › Published By

Digital natives are the generations raised alongside the internet—and Generation Z is the truest form of this
Advertising has become increasingly tricky for this generation, particularly on social media and digital platforms
Aware of every trick, able to block every pop-up, and always hovering over the skip button, Gen Z has perfected ad avoidance and views ads as an irritating inconvenience That calls for tried-and-true physical advertising—authentic, trusted OOH with a digital spin: DOOH
Digital out-of-home (DOOH) advertising takes billboards and other OOH formats and enhances them with technology:
Digital billboardsInteractive displaysExperiential installations
These bright, bold,…

Mall Advertising

October 1, 2024 › Published By

In a world full of digital distractions, the mall is a gateway that lets advertisers influence consumers directly
The typical struggles of outdoor advertising fall away here, as consumers flood into malls with one thing on their minds: shopping Shoppers are in a purchase-oriented mindset, one bold ad away from their next big buy
Malls draw customers from all over who are willing to travel to spend money, and the last thing they want is to leave empty-handed Make sure your brand is the one that leaves them happy, with the three S’s:

SSeasonality

Is Airport Advertising Useful?

September 24, 2024 › Published By

How would you feel if 100 million people saw your ad?
Imagine the success your business could achieve with that kind of advertising It doesn’t have to be a dream; it can be your reality with airport ads The busiest airport on the planet, in Atlanta, Georgia, receives one-tenth of a billion passengers yearly
YesAirport advertising is useful Wait until you see how powerful it can be
Airport Advertising Insights
The airport atmosphere exudes trust and prestige, which travelers associate with the ads they see there

83%Of frequent flyers notice airport advertising
3 in 4Associate…

Billboard Advertising Tips for Small Businesses

September 17, 2024 › Published By

Do you want to elevate your small business in a new advertising era?
Digital advertising has become oversaturated with a constant flow of ads, sponsored content, and large corporations taking over social media Competing with them, and with hundreds of other businesses, can mean a costly campaign just to earn views What small businesses need is outdoor advertising, like billboards
Billboards come in various formats, including digital and traditional, so choosing the right one for your goals is vital Billboard advertising may seem pricey, but it’s cost-effective and can generate large audience reach and substantial foot traffic
The…

Bend in the roadway along the southern reaches of the Blue Ridge Parkway, near Linville, North Carolina. Original image from Carol M. Highsmith’s America, Library of Congress collection. Digitally enhanced by rawpixel.

Billboards in Rural Areas

August 13, 2024 › Published By

Billboards have a long history: the first billboard was leased way back in 1867
Whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, they’re nearly impossible to ignore
7 in 10Billboard ads promote local businesses Local advertisers invest in billboards the most
Due to their size, billboards tend to be associated with large national corporations, but starting a billboard campaign in your local rural community is an effective and lucrative way to market your business
Impressions
In rural areas, you want as many people as possible…

Billboards in the Suburbs

July 9, 2024 › Published By

Even though the first billboard was leased way back in 1867, billboards, traditional or digital, are still among the most effective modes of advertising in the 21st century
Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their size, they’re often associated with large national corporations, but local advertisers actually invest in billboards the most
7 in 10Billboard ads promote local businesses
With many locations and price points available, a billboard campaign in or near your suburban community can be an effective and lucrative way to market your business
Impressions
When advertising in the suburbs, you…

What Are Impressions? And Why Do They Matter?

June 11, 2024 › Published By

Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882
ImpressionThe act of a person viewing your ad
The term is most often used in digital marketing, where an impression counts each time an ad loads and is visible on a website But impressions aren’t exclusive to digital: they also describe any time a person encounters an out-of-home (OOH) ad, like a roadside billboard Here’s what makes impressions important
Generating Business
An ad that reaches far and wide is more likely to bring in new customers than one seen by only a few people…

Out-of-Home Glossary

May 7, 2024 › Published By

If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start
Luckily, we’ve created a glossary of relevant terms so you don’t have to! Out-of-home (OOH) advertising encompasses digital and traditional billboard campaigns, with a wide variety of ad formats under its umbrella
OOH Formats

BillboardLarge advertising displays designed to be viewed from considerable distances
Digital BillboardDisplays designed to be viewed from a distance, brightened with LED lighting
BulletinThe largest standardized OOH format, typically located in high-traffic zones
PosterStandard poster format, often measuring 12’3” x 24’6”
Junior…

Advertising vs Marketing

April 30, 2024 › Published By

Advertising and marketing are two terms often used interchangeably However, they are processes with distinct objectives and functions
Though undeniably related, it’s important to understand what makes them different so you can better approach and use each one

MarketingThe broad set of processes that familiarize consumers with your product, services, and brand
AdvertisingOne element of marketing: how you promote a product or service to the public

What Is Marketing?
Marketing covers a variety of processes, including:
Market researchBrandingPromotionConsumer retentionSales strategyPublic relations
Businesses can market themselves through several formats…

Out-of-Home for Beginners

April 23, 2024 › Published By

Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising
When it comes to running a new business, advertising for the first time is a big step
There are several ad formats to choose from, and deciding which is best for your business and budget is a challenge That’s why we at BillboardsIn are here to guide you through the process of out-of-home (OOH) advertising

1Set Your Objective
Advertising involves far more than buying a billboard and hoping…