Times Square’s Holiday Advertisements

December 17, 2024 › Published By

Another glorious year for out-of-home is wrapping up, and with it comes a yearly event that never fails to captivate viewers and mark the holiday season: New York’s Times Square DOOH extravaganza!
That’s not the official name (nor really an official thing), but each year as the holidays approach, Times Square lights up with beautiful digital out-of-home (DOOH) displays that become instant sensations with never-before-seen creative innovation
One standout is Bloomingdale’s Best Holiday Ever DOOH campaign, a 3D anamorphic display giving the illusion of graphics jumping out of the screen
Advertisers can harness this holiday…

OOH During the Holiday Season

December 10, 2024 › Published By

The holiday season is in full swing, marking a highly competitive and lucrative time for brands choosing their advertising channels
More and more brands are turning to out-of-home (OOH) advertising for their holiday needs, especially since it’s less crowded than the chaos on digital platforms
Digital advertising during the holidays often results in unimpressed consumers and low click-through rates (CTR) as countless brands fight to get their messages across OOH allows for bold, hard-to-miss statements that entire populations, local and passing, can see
Billboards, bulletins, and other OOH guarantee a substantial number of views, but the…

Psychology and OOH

December 3, 2024 › Published By

What if everything you’ve purchased and every thought you’ve had was never yours to begin with?
Okay, maybe that’s an exaggeration, but psychology really can affect your decisions
The exploration of psychology has unlocked countless research through studies and experiments, and advertisers have taken that knowledge and applied it to the field, particularly out-of-home (OOH) advertising
It’s not nefarious, it’s actually pretty smart! We come across upwards of ten thousand ads in a single day, and some have a certain je ne sais quoi that keeps them stuck in your head for weeks
Consider this: what…

Humor and OOH

November 26, 2024 › Published By

“LOL” and “hahaha” are what we know as humor, and creating it is an admirable feat that’s not as easy as it may seem
Although generally associated with comedies and stand-up, humor flows far beyond entertainment into areas like out-of-home (OOH) ads
You’re probably used to seeing “Call this number for these awesome, definitely (not) cheap services” and “This dealership is having a crazy good sale, buy a car right now!” at 8 am Most billboards are corporate-toned, basic, and blah When was the last time you smiled driving past a billboard for $299/lb apples?
Humor…

OOH at Electric Vehicle Charging Stations

November 19, 2024 › Published By

The once-simple task of fueling a car now takes hours with EV charging
Although inconvenient for drivers, this has created exclusive opportunities for out-of-home (OOH) advertising at electric vehicle (EV) charging stations
As EV charging stations pop up nationwide and globally, bright digital displays are featured alongside the chargers Whenever drivers need to charge, they’re exposed to digital out-of-home (DOOH) ads in highly optimal locations
OOH at these stations has become the norm, and three things explain why it’s so uniquely great The three electric Hs:

1Highly captive audiences
2High-traffic locations

History of OOH

November 12, 2024 › Published By

The Ancient Egyptians are believed to be the originators of out-of-home advertising, with the Ancient Greeks and Romans following after
Still, this field has origins far more ancient than initially thought 45,000-year-old cave art in Indonesia illustrates a pig Although simple, the message carries, notifying others of life that can be hunted
OOH may have traces tens of thousands of years in the past, but its rapid development began in 1450 with the printing press From the 1400s to the 21st century, here’s a glimpse into the ways of the OOH forefathers and the digital…

Billboards for Local Businesses

November 5, 2024 › Published By

A local business is like a beautiful green plant But where plants need water, sunlight, and soil to thrive, local businesses need energy, time, and attention
Billboards are the sun in this analogy: a life-giving form of advertising that makes the difference between a withering husk and a bountiful harvest
Billboards are seen by thousands, if not millions, of people They’re massive, attention-grabbing tools that put a spotlight on your message Imagine a towering sign with your business across it—hard to miss in any location
Local businesses can be some of the highest-quality establishments around, but without…

Double-double-toil and trouble; Fire Burn and Ads Bubble

October 29, 2024 › Published By

Fall—the time of pumpkin spice lattes, back-to-school season, and awe-inducing foliage
This coveted season brings a chill to the air and ends the slumber of the iconic Spirit Halloween
This legendary retailer is synonymous with the start of fall, kicking off the race for creative costumes before October 31st It has taken over the Halloween market, so let’s open the skeleton closet and see how they did it
Spirit Halloween’s Billboard Magic
As figures like Ghostface and Freddy Krueger adorn Spirit Halloween shelves, their mascot, Jack the Reaper, rises once again to drive sales through the roof

Advantages of Outdoor Advertising

October 22, 2024 › Published By

The size of 20 tennis courts, almost 4,500 pounds, and the eighth-tallest structure in Madrid at the time it was made (WildOOHcom)
That’s how giant the largest billboard in the world was before being dismantled Enough for successful visibility and exposure? It sure is, and it shows the heights this high-impact, attention-commanding form of advertising can reach
We live surrounded by ads, especially on our devices Every move we make signals another pop-up, which gets tiresome The shift back to outdoor advertising is greater than ever, and people are noticing billboards more than ever

Boat Sail Advertising

October 15, 2024 › Published By

Boat sail advertising is a luxury experience
It’s a high-visibility format exuding elegance and brilliance, with every wave sending boatloads of exposure
Bare your sails and feel the wind; your next campaign is set to win
Exclusive and sophisticated, boat sail advertising is a unique way to share your message with crowds along the coastline and attract an upscale audience aligned with your brand
If one area is sparse in potential customers, you can sail to denser beaches, marinas, and coastal regions High-impact sail sizes magnetize eyes from relaxed beaches and lively waterfront restaurants Here are the advantages…