Tips for First-Time Advertisers
Running a business is a daunting task, and it can often feel like you’re not drawing in as many new customers as you’d like.
The solution is simple, but it can feel hard to navigate if you’ve never done it before: advertise to new potential customers. From Facebook to street furniture, the choices seem endless, but BillboardsIn is here to help. Here are tips for first-time advertisers looking to get the word out.
Choose Your Type of Advertising
Outdoor
Billboards, buses, banners, street furniture, and more. Extremely powerful for reaching local audiences, especially in high-traffic areas.
Online
Reaches a more global audience, but many people feel overwhelmed by digital ads or use ad blockers.
TV & print
Traditional options that are becoming less effective due to streaming and online publications.
Consider Location
Think about your audience. For an outdoor ad, where will it reach them best?
- A major highway?
- The heart of a city?
- For online ads: mobile apps, websites, or social media—and which platform?
Plan Your Message and Design
Most ads are taken in very quickly, so clear, simple messaging is essential. Keep complexity to a minimum and use images, fonts, and colors to your advantage. Depending on the ad type, the company you advertise through may help with this.
Book Your Ad
Most social media ads can be handled yourself through each platform, but physical ads like print and outdoor require other parties.
Contact the owner of the space you want to use, or find a vendor through a site like BillboardsIn.com, which shows available space on billboards, buses, street furniture, and even digital screens in places like restaurants and gyms.
