Advertising Trends in 2023
In a constantly changing world, it can be hard to keep up with the latest in advertising technology.
But some trends you simply can’t miss in 2023. From billboards to street furniture to mobile devices, here are BillboardsIn’s top five can’t-miss advertising trends this year.
3D Billboards
They can be a bit pricier, but 3D billboards are great visual hooks that catch attention in person and online. They’ve gone viral plenty of times, opening the door to mobile and online exposure too.
Digital and Interactive OOH Ads
Recent technological advances have driven valuable innovation in OOH, which is why digital outdoor advertising is such a hot topic. Integrating outdoor ads with everyday technology engages an active audience:
Changing billboards and immersive ads earn more attention than a traditional billboard or street ad.
Mobile OOH
Spend more than 10 minutes on a highway and you’ve probably seen a semi-truck with an ad on the side. A fully mobile ad reaches more customers than a static billboard as it passes thousands of people, and its eye-level placement and quick viewing make it more memorable.
Cross-Platform Campaigns & Smart Billboards
Many brands succeed by making OOH one part of their total campaign. Connect your smart billboard or kiosk with mobile and video advertising through QR codes, social media, mobile data, and geotagging.
Creative and Eye-Catching Designs
To succeed, your OOH ad has to draw people in and hold their attention as they pass. From colorful designs to clear, stylized fonts, every graphic choice matters. Design can tell audiences about your product and values in one fell swoop.
Ride the Trends
BillboardsIn can help you create your most successful OOH ad yet, with a vast selection of billboards and other formats plus our phenomenal design team.
