Environmental Marketing Tips
Globally, people are becoming increasingly concerned about environmental issues and the products they buy According to a recent study, approximately 75% of US consumers are concerned about the environmental impact of the products that they purchase, and 69% state that a product’s environmental impact is a major factor in their purchasing decision Hence, not only are eco-friendly products better for the environment, they are also a way to attract customers who are looking to buy environmentally-friendly products, over many alternatives