Common Myths About Billboard Advertising

February 18, 2025 › Published By

Mixed up in the myths of dragons, wizards, and mermaids seems to be the effectiveness of billboard advertising
We’re not sure who made that mistake, but it’s about time someone cleared up the most common myths and misconceptions about billboard ads
Billboards have stood the test of time, and in the age of digital marketing, they have grown no less effective in providing extreme visibility and exposure In fact, they’ve become even more powerful, complementing digital ads and standing out in a world where people are always looking at screens
Don’t fall for the myths; be…

How Much Do Billboards Cost?

February 11, 2025 › Published By

Billboards tower all around us, and they seem so impressive and powerful Such power and exclusivity must mean they’re completely out of budget, right?
Nope!Billboards and other outdoor ads are surprisingly affordable and not reserved for luxury brands and megacorporations
Anyone can run billboards and other outdoor ads without breaking the piggy bank (seriously, anyone) Though many are not high-priced, some can definitely leave that piggy bank demolished and empty
Many factors go into the price of out-of-home (OOH) advertising, so let’s break it down plainly by answering all the right questions

1What?
The…

Billboards for Valentine’s Day, Proposals, and More

February 4, 2025 › Published By

Chocolates, flowers, and red hearts; grocery stores are lined with these mementos of love as we approach Valentine’s Day
There is no better time to surprise someone special, whether a friend or partner, with something a little bit bigger than your typical 5″ by 7″ greeting card—how about something 14′ x 48′ for size?
If you’ve landed here while exploring gift options, you’re most likely looking for a larger-than-life present Bouquets of red roses are great, and shouting your love from the rooftops gets the job done—but what if there was another way to express your…

Social Media Marketing and OOH

January 28, 2025 › Published By

Water and fire, oil and vinegar, nails on a chalkboard—some things historically clash and can’t work together
Social media marketing and out-of-home (OOH) advertising seem worlds apart, like polar opposites, but they are much more powerful together than apart
Use the two together, and you’ll have a high-powered duo capable of extraordinary reach, increased engagement, and top-tier brand recall A multi-channel approach is one of the best things you can do for your message (see The “Well-Rounded Walter” Plan)
A Little Background

Social media marketingEverything online in the digital landscape: regular posting…

Billboard Advertising Tips for Beginners

January 21, 2025 › Published By

If you’re looking to expand your brand’s presence, achieve immense visibility, or turn a profit, out-of-home (OOH) advertising is the perfect way to achieve your goals
From attention-commanding billboards and dazzling digital displays to swiftly passing bus ads, OOH offers unimaginable advantages and can take your brand from the foundational level to being sprawled across behemoths of architecture
We’ve compiled three tried-and-true beginner OOH plans to help you break into the field with simple, digestible, and powerful strategies

1“Test the Waters”Low-risk, low-cost starting point
2“Well-Rounded Walter”Multi-format, multi-market reach
3“King…

How Long Should I Run My Billboard Ad?

January 14, 2025 › Published By

Think your billboard needs only a week to make a splash? Think again
The right timeframe for any ad campaign can make the difference between a forgettable glance and an unforgettable experience
Before diving into how long your ads should run, you need to figure out what types of advertisements best suit your needs Traditional and digital billboards come with their own perks, so the sweet spot for campaign duration varies by format
Billboard Background Information

Traditional out-of-home (OOH)PhysicalStatic and unchangingEstablishes a single but powerful presence
Digital out-of-home (DOOH)Exists on…

Best Colors to Use in Billboards

January 7, 2025 › Published By

One of the most common questions when first buying a billboard is which color to use
Seems like a simple enough thing that surely won’t make or break its success right?
Not quiteColor is paramount when designing a billboard, and a given color can have varied effects on viewers
Visibility from far distances, emotions, and first impressions can all be affected by a billboard’s main color scheme The shade separating pink from red can make viewers feel calm or full of passion and more inclined to act on a message That’s the power of color, and…

Favorite Ads of 2024

December 31, 2024 › Published By

Creating an ingenious advertising campaign has become more complex than ever
Advertisers are constantly trying to differentiate themselves and have their message stand out With a slew of ads circulating all around us and countless more pushed every day, creativity can be hard to come by, especially in out-of-home (OOH) advertising
Still, we’ve collected three campaigns that truly broke the mold in 2024 and show that ingenuity is alive and well, ready to spearhead OOH advertising into 2025

1Deadpool & Wolverine x HEINZ
Many know the Deadpool and Wolverine franchises, and now the crossover…

Times Square’s Holiday Advertisements

December 17, 2024 › Published By

Another glorious year for out-of-home is wrapping up, and with it comes a yearly event that never fails to captivate viewers and mark the holiday season: New York’s Times Square DOOH extravaganza!
That’s not the official name (nor really an official thing), but each year as the holidays approach, Times Square lights up with beautiful digital out-of-home (DOOH) displays that become instant sensations with never-before-seen creative innovation
One standout is Bloomingdale’s Best Holiday Ever DOOH campaign, a 3D anamorphic display giving the illusion of graphics jumping out of the screen
Advertisers can harness this holiday…

OOH During the Holiday Season

December 10, 2024 › Published By

The holiday season is in full swing, marking a highly competitive and lucrative time for brands choosing their advertising channels
More and more brands are turning to out-of-home (OOH) advertising for their holiday needs, especially since it’s less crowded than the chaos on digital platforms
Digital advertising during the holidays often results in unimpressed consumers and low click-through rates (CTR) as countless brands fight to get their messages across OOH allows for bold, hard-to-miss statements that entire populations, local and passing, can see
Billboards, bulletins, and other OOH guarantee a substantial number of views, but the…