Billboards for YouTubers

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We’ve written about billboards for influencers before, but what about YouTubers specifically?

Many YouTubers are new to advertising outside of social media. Advertising can be daunting, and factors like return on investment (ROI), impressions, and ease of buying can be stressful to weigh. But out-of-home is a great way to get your name out there, and we’re here to show you why outdoor advertising is an exceptional option.

1

Plenty of Room for Creativity

One of the most important parts of any outdoor campaign is the design. Billboards should be bold, captivating, and readable while effectively getting the message across.

YouTubers have an advantage: they usually already have a clear image. A photo of yourself, your channel logo, and a catchphrase are sure to make a lasting impression.
2

Billboards Reach Local Audiences

People love when big names represent their town. There’s a sense of pride when someone from their city gets famous (even internet famous), so letting the community know about the personality in their town is a great way to grow an audience.

3

Billboards Are Cost-Effective

497% ROIAccording to the OAAA in 2017, every $1 spent on billboards returned an average of $5.97, higher than digital, print, and radio.

The average CPM (cost per thousand impressions) is also lower than most other formats, averaging between $2 and $7 (source).

OOH is a wonderful way for YouTubers and other influencers to get their names out in their communities.

We’ve had quite a few come through our site already, like RossCreations and Hivemind.

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