OOH for Spring Events

May 20, 2025 › Published By

Spring is the season when consumers finally shake off the last of the winter frost and realize that spring is in full swing and summer is fast approaching
Cities come alive, and it’s the perfect time for brands to show up outdoors
One of the key characteristics that makes springtime so potent for out-of-home (OOH) advertising is the influx of events Urban centers are crawling with passersby taking in the fun and festivities, while crowds gather at pre-summer festivals and events
More activity equals higher foot traffic and more impressions That means an incredible number…

Mother’s Day Billboard Advertising

May 13, 2025 › Published By

I know, I know—a billboard for Mother’s Day?
It seems like a little much as a gift, but if you’ve found this blog post, you’re already considering it or at least curious about it The least you can do is stick around and find out why it’s actually a fantastic gift—and perfect for ads!
Let’s Set the Stage
Mother’s Day is an emotionally driven holiday that celebrates all that mothers and caregivers around the world do for their children and dependents That hard work should be celebrated every day, but it culminates on a single day each…

Best Billboard Advertising Strategies for Summer 2025

May 6, 2025 › Published By

Summer is upon us, and what’s at the top of everyone’s minds? Billboard advertising!
The sweet summer sun brings us all out and back into the world after many months of being holed up in our winter dens The endless possibilities summer brings for billboard ads call for a refined guide on the best billboard advertising strategies for the season
Foot traffic galore, constant travel, and many event-based opportunities create a perfect storm for summer billboard advertising—think of all those eager, sun-lit eyes looking up at the glorious, towering messages all around
Without further ado, here are expert…

Best Cities in the U.S. for Billboard Advertising

April 29, 2025 › Published By

Billboard advertising is all about location Some cities offer unmatched visibility and floods of crowds, while others have tumbleweeds rolling
The most impactful billboard campaigns originate in large, well-known, and touristy cities The bigger the population and tourism industry, the more guaranteed views a given campaign will receive
Even the best creative won’t deliver results if it’s not placed in the right market Whether you want to appeal to local audiences or the entire nation, choosing the right city can determine your visibility, engagement, and ROI Before spilling the beans on the best cities, let’s…

Are Billboards Waterproof?

April 22, 2025 › Published By

When you invest in a billboard campaign, you expect your message to show through rain, thunder, and even the hottest of days
Advertisers choose these attention-commanding mediums for a reason: they reach thousands of viewers daily while withstanding the harshest of conditions
Still wondering if billboards are waterproof?
YesThe short answer is yes—but there’s more to it than just water-repellent coated vinyl
Let’s break down how billboards are waterproof and what makes them so special in surviving intense conditions
Weather-Ready Formats
Modern billboards, both traditional and digital, are designed to withstand harsh outdoor environments From strong vinyl wraps…

When Should I Plan Summer Billboard Ads?

April 8, 2025 › Published By

Summer is prime time for out-of-home (OOH) advertising
More people are outside, traveling, and exploring their surroundings, making it the perfect time for maximum visibility After months of winter and waiting for the last chill to dissipate in spring, summer is the first time crowds can fully take in the warmth
It’s never too late to start planning for summer OOH, so let’s keep you up to speed on the benefits of planning early and how to capitalize on your early ad placements
A Little Background
What makes summer so great for advertising, especially early advertising? It’s simple:…

Spring into Spring with Out-of-Home Advertising

April 1, 2025 › Published By

One of the best times to jump into out-of-home (OOH) advertising is during the spring season
The grass is turning greener, flowers are blooming, and we’re beginning to return outdoors after a cold and very much indoor winter
Why Out-of-Home Advertising Blooms in Spring
The streets begin to swarm with pedestrians and drivers who want to experience and explore, making it the perfect time to welcome them back with billboards and other outdoor ads Whether it’s an attention-commanding static display or a bright, glowing digital piece, attention is guaranteed
Spending is beginning to boom, vacations are ramping…

How to Create a Billboard That Grabs Attention

March 25, 2025 › Published By

Attention is the currency of the 21st century
Countless social media platforms, phone apps, games, ads, and more are all vying for attention Where that attention is placed determines who wins
Billboards are another platform that requires attention to be successful Luckily, we know a lot about billboards and what it takes to make yours stand out among the plain Janes scattered across the streets
By understanding three vital elements, any billboard is destined to win the attention of all:

The seven-word rule
High contrast design
Humor

1The Seven-Word Rule
It’s all…

How Many Billboards Are There in the U.S.?

March 18, 2025 › Published By

If you’ve fallen down an out-of-home (OOH) internet rabbit hole and need to know how many billboards there are, you’ve come to the right place
The OOH industry has been wildly successful as of late, only adding to the vast sea of billboards and other advertising mediums within the US and around the world
Total Number of US Billboards Explained
~354KTo get straight to the point, there were approximately 354 thousand billboards in 2023
But that’s not all there is to it That total includes both traditional and digital billboards—not even counting the massive presence of…

How to Make Billboards Go Viral

March 11, 2025 › Published By

Making billboards go viral isn’t as hard as it seems
There are phones everywhere, and people ready to spread the word about a viral-worthy billboard—what you need to do is be creative
Want Your Billboard to Go Viral?
Creativity isn’t that hard to come by, either, if you pick the right location We see countless billboard ads daily, and they’re either simple or trying to sell you something
There are two main elements required to make your billboard go viral:

1Creativity
2Location

Here’s how to blend and apply these elements so that your…