Blog

QR Codes and Out-of-Home Advertising

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Over the past few years, QR codes have been one of the go-to calls to action for marketers and advertisers everywhere Whether they’re at the bottom of a newsletter, included at the end of a book, or plastered all over a poster, they’re all over the place—including in out-of-home (OOH) advertisements 

And, for the most part, this is for good reason: when working with printed materials, links can get lost in the rest of the content included in your project, or they could just be way too long to expect someone to type out manually So,…

Scary Good Ad Designs

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More than 90% of the American population celebrates Halloween, and many of those people enjoy the spooks and themes for the entire month of October — sometimes even earlier

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Gearing Up for Holiday Advertising

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Halloween is just around the corner, and the holiday season is finally upon us, opening the doors to one of the busiest times of the year Holiday marketing can sometimes be overwhelming to an average consumer, but the key to making your brand stand out over the others is creating a design that connects with people in a positive way 

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Client Spotlight: mylifeordebt

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After making the “right choices”—like pursuing higher education and finding a good job—Ini OluAlakija noticed an issue While he was making $160,000 a year, he was $300,000 in debt, which left very little room for enjoying life outside of work 

OluAlakija knew what this meant for him, and created mylifeordebt after realizing he’d need to do more than his current job to live the kind of life he was looking for 

OluAlakija considers himself an entrepreneur, and has always had side businesses to boost his personal wealth outside of his…

Billboards for Public Figures

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Whether you are trying to find your footing in a tumultuous political landscape or you are an active community group, making sure that people in your area know who you are is vital Social media campaigns can be a great way to start, but the skippable, blockable nature of these ads allows for many to ignore your advertisement

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Advertising in Chicago

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Chicago, Illinois is the third most populous city in the US, with over 2,700,000 residents and a huge influx of visitors each year, making it a top market for OOH (out-of-home) advertising 

Internationally famous, Chicago’s full of landmarks that provide a wealth of amazing locations for advertising 

Art hubs like Millennium Park, for example, bring in a huge number of visitors each month, totaling around 504,000; it’s also located within walking distance of Navy Pier, which brings in over 902,000 monthly visitors 

Downtown Chicago…

Making the Most of your ROI

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In 2023, social media and other digital advertising methods seem to be the most effective because consumers carry your ads around with them However, with the increasing prevalence of ad-blockers and the oversaturation of the digital marketing realm, possible customers are not paying attention to the ads in front of them This is a major benefit of outdoor advertising, such as billboards

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Bench Advertising

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We continually introduce new advertising formats to help you craft customized campaigns, including one of our recent additions is bench advertising, which lets you reach a diverse audience in public spaces

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Advertising Trends in 2023

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In a constantly moving and changing world, it can be difficult to keep up with the latest and greatest in advertising technology However, there are some trends that you simply cannot miss in 2023 From billboards to street furniture to mobile devices, here are BillboardsIn’s top 5 can’t-miss advertising trends of this year 

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