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What Are Impressions? And Why Do They Matter?

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Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882

Put simply, an impression describes the act of a person viewing your ad It’s most often used in digital marketing, defined as when a person uses a website and the advertisement is loaded and visible Each time your ad loads counts as an impression Impressions aren’t especial to digital marketing, as they also describe anytime a person encounters an out-of-home (OOH) ad For instance, an impression includes any instance of a person encountering a roadside billboard ad Here is what makes impressions important…

Out-of-Home Glossary

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If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start Luckily, we’ve created a glossary of relevant terms so that you don’t have to!

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Advertising vs Marketing

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Advertising and marketing are two terms often used interchangeably However, they are processes with distinct objectives and functions Though marketing and advertising are undeniably related, it’s important to also understand what makes them different, so you can better approach and utilize their functions

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Out-of-Home for Beginners

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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising

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Billboards In Major Cities

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Even the best out-of-home ads are ineffective unless they’re seen by a wide audience When purchasing a billboard, location is a key factor to consider, and choosing to advertise in a major city is an excellent way to ensure your message reaches consumers

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Billboards for Interior Designers

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For interior designers who are looking to advertise their business, billboards are an excellent mode for advertising Whether digital or traditional, billboards are still among the most effective ad formats in the 21st century, as they are large, distinct, and attract the attention of consumers Here are some more reasons to consider investing in billboard ads for your interior design business

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Featured Client Spotlight: Northumberland County, Virginia

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Northumberland County, Virginia is one of the oldest counties in the state, and thanks to its rich history and countless activities, it’s a great place to visit, especially for those looking to relax and unwind 

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Billboards for Pet Stores

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There are tens of thousands of pet store establishments in the nation, and over 60% of American households are home to at least one pet—though often many more

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Billboards for Hiring Campaigns

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Billboards, whether traditional or digital, are still among the most effective modes of advertising Aside from attracting consumers, billboards can also be used to attract applicants Using billboard advertising for your hiring or recruiting campaign may sound unusual, but it’s an approach that has its own pros and cons, and will be very beneficial to your organization under the right circumstances

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Using Foot Traffic Data to Plan Advertising

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Foot traffic data, or footfall data, is an essential part of any successful advertising campaign By measuring the movement of consumers between physical locations, foot traffic data helps businesses advance in the local market by making location-based, cost-efficient marketing possible

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