Blog

How to Make Your Billboard Stand Out

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As one of the most effective marketing strategies today, out-of-home advertising is an excellent format for increasing the visibility of your business Through outdoor ads, businesses have a variety of options, including buses, benches, kiosks, and billboards Unlike digital ads, local outdoor advertisements in high-traffic areas will reach a wide array of locals and tourists alike without being blocked, skipped, or ignored In fact, according to the Outdoor Advertising Association of America, outdoor ads influence approximately 70% of their target audience

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Billboards for Small Businesses

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Billboards are perhaps the most impressive form of advertising From gigantic roadside signs to expressive, neon-lighted digital billboards in the heart of a city, billboards are towering and capture the attention of passersby But how feasible are billboard advertisements for small businesses?

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Advertising During Q1

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As we roll into the new year, it’s important to start thinking about your advertising journey for 2024—that is, if you haven’t already While your entire marketing plan matters, from social media and digital marketing to larger physical ads, out-of-home advertising and billboards can make or break a successful year Start out strong with engaging ads that help your business gain more sales and revenue

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Billboards for Gen Z

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Comprising approximately 21% of the US population and nearly half of the nation’s total spending, Gen Z is a driving economic force Today, Gen Zers range from ages 11-26 and are only expected to grow in spending power as the generation matures 

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Locations for Outdoor Advertising

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When advertising, it’s important to consider where you want your advertisement to be placed After all, you don’t want to spend the time and money on creating an advertisement that no one is going to see That is why we’ll discuss the best locations for billboards, so you can get the highest return on investment (ROI) possible

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Small Town Advertising

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The United States is teeming with small towns Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities Of those individuals, nearly 80% live in towns with fewer than 5,000 residents

There is tremendous potential in advertising to smaller communities Below are just a few of the many benefits distinguishing small town ads from campaigns in major cities

Competitive Advantage

There is an undeniable advantage in connecting with a local audience Word spreads faster through less populated communities, particularly when your message is strong and resonates with local…

Our Favorite Ads of 2023

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As 2023 wraps up, we’ve been looking back at some of the ad campaigns we’ve helped our clients put up this year, and reflecting on the ads that really stopped us in our tracks Here are some of our favorites from 2023, in no particular order 

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Custom Lawn Signs

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We’re regularly introducing new ad formats to our clients to help build customized campaigns to fit any specific advertising needs Recently, we rolled out custom lawn signs, which are great for spreading your message or name throughout residential communities 

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Billboards for YouTubers

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We’ve written about billboards for influencers before, but what about YouTubers specifically? 

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Advertising in Atlanta

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Atlanta, Georgia is one of the most populous cities in the United States and has over 496,000 residents, making it a great spot in the south for outdoor advertising

Internationally famous, Atlanta is home to Hartsfield-Jackson Atlanta Airport, a huge international hub and one of the primary locations for international travel in the United States With roughly 275,000 passengers traveling through daily, the airport is a popular and effective location for out-of-home (OOH) ads, such as digital screens 

Atlanta is also one of the south’s biggest attraction cities and a frequent…