Billboards for Fall Sports

› Published by

Fall weather approaches once again, and this means packed stadiums, audiences looking for autumn outings and activities, and a huge surge of sports activity. For brands, this is one of the most powerful seasons to activate campaigns with out-of-home (OOH) advertising. Billboards placed near hotspots and key zones give advertisers a unique opportunity to tap into viewers who are in peak excitement and traveling audiences.

Fall sports are a perfect pairing for billboards and other OOH formats, and you’ll see exactly how you and other brands can make the most of this season and the advertising moments it holds.

Why Fall Sports and Billboards Are Ideal

Sports aren’t just games and fleeting events; they’re activities that cause monumental social media conversation, a swarm of advertising on all fronts, and social gatherings that can consist of anything from food, apparel, travel, and entertainment around every single match and game. This concentrated and consistent audience creates a perfect storm for billboard visibility, as well as an opportunity to spend.

Fall sports are ideal for billboard advertising due to:

  • High traffic: Stadiums, sports bars, and specific cities bring huge volumes of foot and vehicle traffic. This traffic is ready to spend and to have fun, allowing your ads to reach them in key decision-making moments.
  • Emotionally-charged audiences: Sports fans are highly engaged and full of energy. They are loyal and immensely receptive to brands that share in their joy and are more encouraged to support brands that support their favorite teams.
  • Seasonal timing: Fall is a seasonal window that is absolutely packed with work, school, and upcoming holidays; all of which create a sense of urgency to enjoy their favorite games to escape the difficulty of reality and to spend time to ensure it happens.

Best Billboard Placements for Fall Sports Campaigns

There are many OOH placements to choose from, and they are certainly not all equal during the sports season. The most effective ads capture fans at all various touchpoints, such as before a match, during it, and certainly after the game.

Highway billboards near stadiums are one such format that is quite effective in maximizing viewership. They target fans traveling to games and tailgates and are perfect for brands that are promoting food, beverages, and automobiles.

Transit billboards are another format that is perfect for reaching the commuter audience that may have to travel interstate or through a given city to reach their desired sports game of choice during the fall sports season. Brands that may find this format the most effective are restaurants, transportation promotions, and anything directly relating to the event itself.

These are two of many OOH formats that reach your desired audiences exactly where they need to be and ensure they are being primed for a converting action that can bring in the big bucks for a company attempting to capture attention during the sports season.

Reserve Your Ad Now!

Billboards and fall sports are matches made in heaven. Now that the fall sports season is at the cusp of beginning, it’s time to reserve your ad as quickly as possible. The season itself is short, but the fan base is immense and passionate. It’s the perfect moment for advertisers to step into the moment and reap its rewards.