What is Street Furniture Advertising?

› Published by

Out-of-home (OOH) advertising is more than airport kiosks, monumental wallscapes, and billboards towering over highways. One of the most effective yet overlooked formats is street furniture advertising. This is a versatile and powerful medium that penetrates communities and places brands directly into the daily lives of consumers.

Let’s get into exactly what street furniture advertising is and why it is a smart choice for businesses, both national and local.

What Is Street Furniture Advertising?

Street furniture advertising refers to ads that are displayed on structures commonly found in public places. The selling point is that these placements are typically at eye level, making them easily noticeable and easy to engage with during everyday routines.

Common examples of street furniture OOH include:

  • Bus shelters
  • Transit benches
  • Kiosks and informational panels
  • Newsstands
  • Bike stations
  • Public disposal stations

Unlike large-format billboards, street furniture blends into neighborhoods and city centers and becomes one with the environment and the people within it.

Here’s Why Street Furniture Advertising Works

Street furniture ads are highly visible and directly at eye level. They are positioned where pedestrians, commuters, and drivers naturally look, making ads incredibly hard to miss!

They also become part of the urban landscape without being overly intrusive. There are already bus shelters and transit stations that exist to shelter individuals from harsh conditions while waiting for transportation. They allow these experiences to be enhanced with interesting visuals and imagery.

Finally, compared to larger formats, street furniture provides affordable advertising entry points for small businesses while offering unmatched exposure.

Creative Tips for Street Furniture Ads

Keep messaging short and bold, use bright colors and high contrast visuals, and add calls to actions like QR codes or short URLs.

Following these tips and tricks will make sure pedestrians and drivers will quickly absorb your message, will have their attention grabbed in the first place, and will be driven to conversion points such as websites.

Reserve Your Street Furniture Now!

Street furniture advertising is proof that you do not need a massive billboard to make a huge impact. Meet people where they live, work, and commute through this OOH format and ensure that you are creating immense reach with cost-effective prices.