Programmatic Advertising

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If you’ve read our other articles, you know we’re no stranger to innovative ways to use out-of-home (OOH) advertising.

This one is no exception. Meet programmatic advertising: a novel, highly customizable way to buy and use OOH ads!

What Are Programmatic Ads?

Traditional OOH

You select specific locations. Digital ads play at regular intervals during the time frame you purchased.

Programmatic OOH

You purchase impressions and segment delivery by factors like location, time, and ad medium.

For example, to advertise in Columbus, Ohio, instead of picking one billboard, we determine the zip codes in the Columbus area and your ad runs on digital billboards across them.

And it’s not just digital billboards. Programmatic can include screens in:

Restaurants & bars
Gas stations
Taxis & rideshares

Visit BillboardsIn.com to see our full array of offerings!

When Will My Ad Be Shown?

On standard digital billboards, ads cycle through a regular queue. Programmatic ads can show at any point within the time frames you choose (for example, 8 a.m.–6 p.m.).

Tip: narrow your time frames to increase how often your ad shows.

Programmatic ads ensure your impressions are delivered when you want, to the people you want to reach.

So…What Exactly Am I Buying?

You’re purchasing estimated impressions: the number of people who will see your ad. For example, you might buy 100,000 impressions delivered across 4 weeks.

  • We monitor performance and propose changes as needed
  • Undelivered impressions are refunded, or your ad keeps running until they’re delivered
  • You get proof-of-performance reports at the start and end of your campaign
Programmatic ads are impression-based ads that run across a network of digital venues, maximizing your reach at a competitive price.

To Summarize

It can feel overwhelming, but we’re here to simplify everything, from finding options that fit your budget to polishing your artwork and maximizing reach. Visit BillboardsIn.com to explore our interactive map or schedule a consultation!

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