Golf Course Ads
You’re likely familiar with traditional out-of-home (OOH) formats like billboards, bench ads, and bus wraps.
They’re great for reaching a variety of people, but as OOH grows, new, highly targeted formats let advertisers reach a specific set of viewers. A great new example: golf course ads!
How Do Golf Course Ads Work?
Your first question is probably “what on earth are golf course ads?” They’re ads on digital screens inside golf carts.
30 seconds
Per ad, while the cart is driving
~1x per hole
Average display frequency
Multiple screens
Home, music, and sports screens; static, audio, or video
Who Should Use Golf Course Ads?
Look at who’s most likely to see them:
- Around 72% of golfers are male
- The average U.S. golfer is about 45 years old (though golf is growing among younger players, too)
- Men tend to spend more as they get older
That points to categories this audience often buys, such as:
These are just a few examples of potentially lucrative ads to consider!
Why Use This Ad Format?
A tight demographic
Viewers are relatively consistent, so you can narrow down their interests and reach those most likely to engage.
Location-based
Once you choose a course, you can tailor your ad directly to residents of that area.
To Wrap It All Up
Golf course ads are a new, innovative way to reach a targeted audience. Swing on over to billboardsin.com to learn more about these and other OOH options!
