Is OOH Worth It?

January 3, 2023 › Published By

Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

December 27, 2022 › Published By

2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Client Spotlight: Next Level Fitness

December 22, 2022 › Published By

Located in Columbia, SC, Next Level Fitness works in providing training to help people succeed in their fitness journey 

Andre Collum, certified body transformation specialist/owner, took what was just a thought and turned it into a reality He started back in 2014, and after seeing the results of the friends around who he provided guidance to, she started to post on social media 

After that, people started to notice him 

“I’ve always been into fitness throughout my life being an athlete of 3 sports, so I could always push myself to the next level,”…

New Year-Themed Billboards

December 19, 2022 › Published By

Celebrating the new year marks a new beginning and a chance to start again It also marks a shift in consumer spending habits Instead of buying gifts for others from the holidays, people begin to invest money and time on self-improvement Thus, the New Year opens a unique winter spending period

The Advantages of New Year Themed Billboards

For many people and companies, the New Year represents new opportunities In January, there is often an uptick in conversions on job boards compared to December This offers a great…

Holiday-Themed Billboards

December 13, 2022 › Published By

The holiday season is the highest spending period annually In 2022, the holiday retail sales in the US are predicted to reach $13 trillion, which is a 33% increase from 2021 Running a holiday promotion with your billboards will raise awareness of your business and its products and services, attract new customers, and increase revenue by selling extra products as gifts during this time of the year With the holiday shopping season in full swing, you do not want to miss this opportunity Read below for tips…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

December 8, 2022 › Published By

At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…

Billboards for Car Washes

December 6, 2022 › Published By

Advertising for car wash businesses can be a difficult market as you are competing with gas stations for attention, though car wash services are still a strong market to advertise in The demand for car wash services is only increasing as the market size was valued at $293 billion in 2021 and is predicted to grow at a compound annual growth rate of 31% beginning in 2022 to 2030 

If you are an owner of a car wash business you will want to take advantage of…

OOH Advertising vs. Online Advertising

November 29, 2022 › Published By

Choosing an advertising medium can be difficult, and there’s often a lot to consider Factors like target audience, budget, and message all contribute to the final decision 

But here’s why we think out of home (OOH) advertising is an excellent option, even today 

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Billboards in the 90s

November 22, 2022 › Published By

OOH advertising has existed since the earliest civilizations and has made massive developments since then Billboard advertising that we know of today traces back to the 19th century with the first official billboard lease in 1867 There were many improvements for billboards in the transition to the 20th century making them more convenient to mass produce Notably, billboards became standardized to fit a uniform size where an individual billboard ad could be placed anywhere in the country

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Holiday Ad Design Tips

November 15, 2022 › Published By

The holiday season represents a top spending period for many retailers Due to inflation pressures on consumers this year, holiday gift spending is predicted to drop by $30 billion as consumers decrease their non-food spending during this holiday season Despite this gloomy forecast, many retailers remain optimistic that customers will keep up their purchases

With economic uncertainty on the rise, it is more important than ever to update your advertising strategy and be aware of design trends during this holiday Understanding the most effective designs will build a better connection with customers and set your team up for success…