Interactive Billboards
With technological advances, more opportunities have opened up for advertisers to engage with audiences everywhere In the past, we’ve explored the beauty of traditional advertising, such as wall murals The truth is that there’s room for both of these advertising mediums to thrive
McDonald’s Puzzle Billboard
In Europe, McDonald’s launched a billboard campaign surrounding their coffee products Using a board in the middle of a mall, audiences were welcome to solve a fun puzzle by moving pieces around on the board The completed puzzle shows an eye-catching…