Programmatic Advertising

July 11, 2023 › Published By

If you’ve read our other articles, you know we’re no stranger to innovative ways to use out-of-home (OOH) advertising
This one is no exception Meet programmatic advertising: a novel, highly customizable way to buy and use OOH ads!
What Are Programmatic Ads?

Traditional OOHYou select specific locations Digital ads play at regular intervals during the time frame you purchased
Programmatic OOHYou purchase impressions and segment delivery by factors like location, time, and ad medium

For example, to advertise in Columbus, Ohio, instead of picking one billboard, we determine the zip codes in…

Billboards for Entertainers

July 4, 2023 › Published By

Practically everyone consumes some form of entertainment, from music, TV, and movies to everything in between
In entertainment, you are the product Whether you’re a musician, actor, DJ, or dancer, getting your name out there is crucial in such a competitive industry
A billboard campaign can spread the word about you and your art, putting your name in the minds of locals and driving more engagement with your work, all cost-effectively
MusiciansActorsDancersDJsNewscastersPro athletes
Tips for Entertainer Billboards

1Know your exposure typeJust dropped an album? Looking for acting work in a…

Advertising on Hulu

June 27, 2023 › Published By

With a name like BillboardsIn, you might think we only sell billboards and other out-of-home signs
Those are our specialties, but not our only formats One of our newest and most exciting is Hulu ads—that’s right, your ad can appear alongside some of the most popular shows and movies in the nation!
How Do Hulu Ads Work?
Hulu ads broadcast your message to a targeted audience through a short commercial

15–30 secStill image or video ads
TargetedBy age, household income, career, and location
50KRecommended minimum impressions per city

See audience targeting details…

Billboard Design Trends

June 20, 2023 › Published By

This year, we expect out-of-home advertising revenue to climb as pandemic restrictions ease
Despite economic uncertainty, Q1 2023 outpaced Q1 2019 With more people out and about, there are plenty of opportunities to impress consumers with captivating billboard designs Want to keep up with the top billboard trends of 2023? Here they are

13D Billboards
3D billboards are one of the next biggest trends, bringing excitement and novelty Their depth makes figures seem to look at or reach toward viewers, creating a memorable visual connection that gives them an edge over 2D billboards
They…

Advertising With 2D Projections

June 13, 2023 › Published By

Here at BillboardsIn, we’re big fans of traditional out-of-home advertising (billboards are in our name, after all!)
But we’re also big on exciting new formats One of our current faves is 2D projection advertising, which displays your message in a show-stopping way Let’s dive into how it works and its perks
What Is 2D Projection Advertising?
2D projection adA giant projection displayed on the side of any building with a flat wall

3 nightsDisplayed on consecutive nights on a building of your choice
No permitRequired, so getting started is easy
Static…

Effective Billboard Design Examples

June 6, 2023 › Published By

Designing a high-quality billboard that connects with your target audience can be a challenge
With endless combinations of fonts, images, and colors, you have to be strategic about what suits your business and brand Relevance to your audience should guide every choice For example, a corporate billboard might use formal language and blue, gray, or black to convey professionalism
Here are a few examples of effective ads our clients have run

1FOLX Health

This billboard caters to its audience with a relevant design “Protect Trans…

Mobile Retargeting

May 30, 2023 › Published By

It can be tricky to decide how best to promote your business Traditional and digital advertising both have strengths and flaws, so how do you combine them?
Look no further: mobile retargeting (also called “geofencing”) combines the benefits of out-of-home (OOH) advertising with mobile advertising, reaching potential customers on their phones when they enter or exit a location range you choose
Two Types of Mobile Retargeting

Proximity-basedTargets mobile app users within specific areas, like around your storefront When someone enters or exits the range, they receive your ad
Audience-basedTargets app users with…

Billboards for Notaries

May 23, 2023 › Published By

The notary industry faces challenges like heavy competition and strict appearance standards
If you’re a notary looking to advertise, a high-quality billboard campaign can help you stand out from competitors and draw more customers, while still meeting your industry’s standards Here are best practices for notary billboards
What Do Notaries Do?
Notaries are appointed public officials who witness the signing of important documents, like:
Real estate deedsAffidavitsBills of saleWills
They primarily help deter fraud and confirm signers understand what they’re signing and are willing participants
A Growing Industry

125BDocuments notarized per year in…

Billboards for Artists

May 15, 2023 › Published By

Art is a medium that brings people together all over the world But with so many artists, it can be hard to stand out
Out-of-home advertising can help you rise above the competition and bring a wider audience to your work

68%Of billboard viewers frequently make shopping decisions in the car
32%Of billboard viewers visited the retailer within the week

Tips for Advertising Your Art on Billboards

1SimplicityYour artwork is the main selling point, so keep your message clear and concise to draw attention to the art

A Guide to OOH Formats

May 9, 2023 › Published By

Purchasing an out-of-home (OOH) ad can be overwhelming With so many options, how do you know which fits your message best?
Consider this your starter pack: here are some of our most popular formats and the highlights of each, so you can pick the perfect ad
Static vs Digital

StaticYour ad is a physical vinyl posted to the board, and it’s the only one displayed
DigitalElectronic ads that run about 8–15 seconds per cycle, usually shared with a few advertisers No production or installation costs—once we send your creative to the vendor,…