New Year-Themed Billboards

December 19, 2022 › Published By

Celebrating the new year marks a new beginning and a chance to start again It also marks a shift in consumer spending habits Instead of buying gifts for others from the holidays, people begin to invest money and time on self-improvement Thus, the New Year opens a unique winter spending period

The Advantages of New Year Themed Billboards

For many people and companies, the New Year represents new opportunities In January, there is often an uptick in conversions on job boards compared to December This offers a great…

Holiday-Themed Billboards

December 13, 2022 › Published By

The holiday season is the highest spending period annually In 2022, the holiday retail sales in the US are predicted to reach $13 trillion, which is a 33% increase from 2021 Running a holiday promotion with your billboards will raise awareness of your business and its products and services, attract new customers, and increase revenue by selling extra products as gifts during this time of the year With the holiday shopping season in full swing, you do not want to miss this opportunity Read below for tips…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

December 8, 2022 › Published By

At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…

Billboards for Car Washes

December 6, 2022 › Published By

Advertising for car wash businesses can be a difficult market as you are competing with gas stations for attention, though car wash services are still a strong market to advertise in The demand for car wash services is only increasing as the market size was valued at $293 billion in 2021 and is predicted to grow at a compound annual growth rate of 31% beginning in 2022 to 2030 

If you are an owner of a car wash business you will want to take advantage of…

OOH Advertising vs. Online Advertising

November 29, 2022 › Published By

Choosing an advertising medium can be difficult, and there’s often a lot to consider Factors like target audience, budget, and message all contribute to the final decision 

But here’s why we think out of home (OOH) advertising is an excellent option, even today 

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Billboards in the 90s

November 22, 2022 › Published By

OOH advertising has existed since the earliest civilizations and has made massive developments since then Billboard advertising that we know of today traces back to the 19th century with the first official billboard lease in 1867 There were many improvements for billboards in the transition to the 20th century making them more convenient to mass produce Notably, billboards became standardized to fit a uniform size where an individual billboard ad could be placed anywhere in the country

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Holiday Ad Design Tips

November 15, 2022 › Published By

The holiday season represents a top spending period for many retailers Due to inflation pressures on consumers this year, holiday gift spending is predicted to drop by $30 billion as consumers decrease their non-food spending during this holiday season Despite this gloomy forecast, many retailers remain optimistic that customers will keep up their purchases

With economic uncertainty on the rise, it is more important than ever to update your advertising strategy and be aware of design trends during this holiday Understanding the most effective designs will build a better connection with customers and set your team up for success…

Client Spotlight: Thrive Consulting Group

November 10, 2022 › Published By

Based virtually in Atlanta, GA, Thrive Consulting Group specializes in a breadth of services meant to help clients build and cultivate success 

Specializing in areas including small business management, credit counseling, grant writing, business credit, and mentorship, Thrive Consulting Group’s goal is to “lead, train and motivate clients to build and cultivate business and personal relationships for success,” while educating clients so that they are knowledgeable in having business portfolios, and have access to capital, investors, and grants 

They have expertise in multiple areas, helping to create unparalleled programs, success,…

Thanksgiving Billboards

November 8, 2022 › Published By

Thanksgiving is a time to spend with family and friends and be grateful for what you have; it also marks the beginning of the holiday shopping season In 2021, approximately 180 million Americans shopped during the holiday period from Thanksgiving to Cyber Monday Despite the ongoing pandemic, there has been a recovery for spending in-store with 665 million Americans shopping on Black Friday last year

With Thanksgiving weekend being one of the busiest shopping periods of the year, you don’t want to miss the chance to capture your audience this season

How to Advertise for the Thanksgiving…

Modern OOH Advertising

November 1, 2022 › Published By

Out of home (OOH) advertising has gone through many forms and changes throughout the years to become what it is today Ever since it originated, this advertising style has been a successful tool for businesses to promote their message to a large audience OOH advertising has changed a lot over the years, however, and we’re going to show you a bit of how it began, and what it looks like now!

A Brief History of OOH Advertising

OOH (out of home) advertising has been around for hundreds of years In America, billboards rose in popularity beginning with circus poster advertisements,…