Client Spotlight: Sigma Gamma Rho Sorority, Inc.

January 26, 2023 › Published By

Organized in 1922 and becoming an incorporated national collegiate sorority in 1929, Sigma Gamma Rho Sorority, Inc was organized by seven young educators: Mary Lou Allison Gardner Little, Dorothy Hanley Whiteside, Vivian White Marbury, Nannie Mae Gahn Johnson, Hattie Mae Annette Dulin Redford, Bessie Mae Downey Rhoades Martin and Cubena McClure

Throughout their history, they have been continuing to grow through Sisterhood, Scholarship, and Service, and have grown to be an international service organization with women from every profession 

“Sigma Gamma Rho offers its members opportunities to develop their unique…

Bus Wrap Advertising

January 24, 2023 › Published By

Bus wraps are essentially mobile billboards as they are advertisements placed on the exterior of buses Their sizes range from taking up an entire side of a bus to taking up a portion of the back end of a bus

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OOH Advertising on a Budget

January 17, 2023 › Published By

When people think of out of home (OOH) advertising, they often think of massive billboards located by the sides of highways, or huge, lit-up signs in the center of a big city While these certainly are great examples of this advertising style, there is a huge assortment of other options to choose from—which are particularly excellent if you want to advertise on a budget We’re going to show you several ideas to keep in mind when choosing your perfect ad (that will satisfy your wallet, too)!

Pick an Alternative Ad Format

The first thing you may want to consider when advertising…

Billboards for New Advertisers

January 10, 2023 › Published By

Billboard Advertising

Billboard advertising is using large scale-print advertisements in outside establishments to market a company, brand, product, service, or campaign Billboards are commonly placed in high-traffic locations such as highways and cities to be seen by many drivers and pedestrians Due to the high traffic nature of billboards, they are one of the best advertising mediums to get a high number of views and impressions compared to other marketing methods

If you are a new advertiser looking to start out with billboards advertising, follow the tips below and start building your campaign…

Is OOH Worth It?

January 3, 2023 › Published By

Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

December 27, 2022 › Published By

2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Client Spotlight: Next Level Fitness

December 22, 2022 › Published By

Located in Columbia, SC, Next Level Fitness works in providing training to help people succeed in their fitness journey 

Andre Collum, certified body transformation specialist/owner, took what was just a thought and turned it into a reality He started back in 2014, and after seeing the results of the friends around who he provided guidance to, she started to post on social media 

After that, people started to notice him 

“I’ve always been into fitness throughout my life being an athlete of 3 sports, so I could always push myself to the next level,”…

New Year-Themed Billboards

December 19, 2022 › Published By

Celebrating the new year marks a new beginning and a chance to start again It also marks a shift in consumer spending habits Instead of buying gifts for others from the holidays, people begin to invest money and time on self-improvement Thus, the New Year opens a unique winter spending period

The Advantages of New Year Themed Billboards

For many people and companies, the New Year represents new opportunities In January, there is often an uptick in conversions on job boards compared to December This offers a great…

Holiday-Themed Billboards

December 13, 2022 › Published By

The holiday season is the highest spending period annually In 2022, the holiday retail sales in the US are predicted to reach $13 trillion, which is a 33% increase from 2021 Running a holiday promotion with your billboards will raise awareness of your business and its products and services, attract new customers, and increase revenue by selling extra products as gifts during this time of the year With the holiday shopping season in full swing, you do not want to miss this opportunity Read below for tips…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

December 8, 2022 › Published By

At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…