Advertising for Authors

April 18, 2023 › Published By

Promoting a new book can be difficult, with competition from publishers and other independent authors How do you stand out?
Billboards have the highest reach of all out-of-home advertising types in the US Traditional or digital, they’re effective tools for reaching your target readers
~80%Of Americans say they noticed a billboard ad, according to a recent study
Why Billboards Work for Authors

1Create awarenessReaders have to know about your book before they buy it A larger-than-life book cover on someone’s daily commute builds interest, and billboards are perfect for announcing signings and tour…

Design Tips for Creating a Successful Ad Campaign

April 11, 2023 › Published By

We get it—designing a billboard can be scary, especially if you’ve never done it before
Your ad could go on a huge billboard beside a busy highway, a smaller one next to your storefront, or anywhere, really But whatever the size or location, creating a stunning design that gets customers running to your business isn’t as hard as it seems Just follow these guidelines

1Keep It Minimal

Ever sped past a billboard so packed with words and elements you didn’t know where to look? That’s what…

Client Spotlight: JN Notary & Professional Services

April 6, 2023 › Published By

Since February 2021, Jacqueline Marie Norris, MAEd, has provided notary services to the Bayview area through JN Notary & Professional Services
It’s the only minority female-owned notary and professional service in the area, offering a space where seniors and other community members feel safe and supported
When the COVID-19 pandemic hit, Norris noticed that the community’s essential needs weren’t being met Even as business needs slowed, personal needs seemed to grow
“With the support of my family, I enrolled in all the necessary courses and successfully passed exams to become a California Notary Public”
Exceptional Service,…

Client Spotlight: Express Employment Professionals

April 6, 2023 › Published By

For the past 40 years, Express Employment Professionals has been helping make the job hunt a positive experience
Founded by Bob Funk and Bill Stoller (the current CEO), Express works with both job seekers and employers looking to hire, emphasizing a human-based service model

40 yearsHelping job seekers and employers
38 officesIn Florida
~850 officesWorldwide, including Canada, New Zealand, and South Africa

Bringing a Human Touch to Treasure Coast
When Mike England, owner and president, opened the Treasure Coast, FL office seven years ago, he heard that other local staffing firms had reputations for…

Golf Course Ads

April 4, 2023 › Published By

You’re likely familiar with traditional out-of-home (OOH) formats like billboards, bench ads, and bus wraps
They’re great for reaching a variety of people, but as OOH grows, new, highly targeted formats let advertisers reach a specific set of viewers A great new example: golf course ads!
How Do Golf Course Ads Work?
Your first question is probably “what on earth are golf course ads?” They’re ads on digital screens inside golf carts

30 secondsPer ad, while the cart is driving
~1x per holeAverage display frequency
Multiple screensHome, music, and sports screens; static, audio, or…

Billboards for Zoos

March 28, 2023 › Published By

Looking to advertise your zoo but don’t know where to start? Billboards are the perfect way to bring new and returning visitors to the local zoo!
Why Use Billboards to Advertise a Zoo?
Billboards boost your zoo’s visibility and keep the community updated on what’s new, like welcoming a new animal or hosting themed events such as a night at the zoo
700MPeople visit zoos and aquariums every year, about 10% of the world’s population (source)
Billboards can also highlight what makes your zoo unique:
Is your zoo the oldest in your state?Is it home…

Client Spotlight: Jones Paideia Magnet Elementary School

March 23, 2023 › Published By

Located in Nashville’s historic Buchanan Arts District, Jones Paideia Magnet Elementary School is on a mission to “positively provide service to all, collaboration with all, and innovation for all as we learn and grow in a positive learning environment”
“At Jones Paideia, we teach our students to dream big as we create individualized pathways to make those dreams a reality” — Dr Tesia Wilson, Executive Principal
Wilson describes the school as a “safe haven where minds are stretched, creativity is embraced, community is valued, voices are heard, and every student is known”
The Paideia Philosophy
The school…

Client Spotlight: Resla

March 23, 2023 › Published By

Serving Columbia, MO, Phoenix, AZ, and the surrounding areas, Resla offers white-glove rental car service exclusively for Teslas
“Our rental experience [is] a seamless process No hidden fees, contactless, no contracts, no long-term commitment, etc” — Laura Winkler, Marketing Communications Manager
Why Rent With Resla
No hidden feesContactlessNo contractsNo long-term commitmentFree mobile charger24/7 contactless collection
Resla offers friendly customer service, transparent pricing, easy booking with quick delivery, and a “cool/unique experience” One of the biggest selling points: you’re always guaranteed the car you booked
“You’ll never settle for ‘something similar’…

Billboards for Bubble Tea Shops

March 21, 2023 › Published By

Bubble tea, or boba, is one of the top beverage trends, and it’s only projected to grow

$23BGlobal bubble tea market value in 2021
$37BProjected market value by 2029

Sources: 2021 value, 2029 projection
Made with a milk tea base and chewy tapioca “bubbles,” plus fruit powder, creamer, and sweeteners, boba has a strong presence across North America But for new shop owners, growth is a major challenge
Billboards are an effective answer, with high-traffic exposure, customizable locations, and the ability to reach a wide customer base Here’s how to promote your…

Billboards for Dry Cleaners

March 14, 2023 › Published By

Whether you’re just starting a dry cleaning business or a veteran in the industry, knowing how to market it isn’t always easy
How should you advertise? How much should you spend? If you want to reach a wider audience and gain more clients, here’s how billboard advertising can help
A Growing Industry
Dry cleaners serve their local communities with dry cleaning, laundry, and alteration services for customers who need clean, neatly pressed clothes for work or formal events on a tight schedule Demand is tied to local income and grows fastest in growing areas

~$79BExpected global…