Influencer Billboards: Making a Statement

January 25, 2022Published By

Co-Wrote with Robert Cumberlander 

Influencers are masters at making statements, whether it’s via flashy Instagram post, funny tweet, or YouTube vlog They usually like big, grand gestures that will not only get them exposure, but maybe even result in some additional content, and often, that means reserving their very own billboard 

Influencers are often people that already have a pre-established large followings A lot of influencers are reality TV stars, YouTubers, or even TikTok stars Audiences are obsessed with these peoples’ lifestyles, and by engaging with the products that these celebrities promote, they can feel one…

Inflatable Billboards

January 18, 2022Published By

Inflatable billboards are a unique way for advertisers to add an extra layer of awesomeness to their advertisements 

In the past, we’ve explored some of the creative forms that out-of-home media has taken, such as wallscapes and 3D video billboards

In addition to those, inflatable billboards can provide a new dimension to an advertiser’s message

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What Not To Do When Designing Billboards

January 11, 2022Published By

Today, we’re going to be taking a look at how not to design a billboard 

At BillboardsIn, we give our clients the power to submit their own billboard designs Designing your own billboard can be rewarding, but there are some design tenets that are important to know

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Controversial Billboard Campaigns

January 4, 2022Published By

Today, we’re going to be taking a look at some of the most controversial billboards that have been produced Buckle up for what’s bound to be an entertaining and outrageous ride These are in no particular ranking—I’ll let you be the judge on what’s the worst

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Our Favorite OOH Ads from 2021

December 28, 2021Published By

As the year comes to a close, I was excited to look back at some of my favorite out-of-home (OOH) advertisements of 2021 

One of the ads that stuck out to me the most was this Squid Game wallscape that was part of a pop-up at Itaewon Station in Seoul Advertising the popular Netflix series, this ad covers a large wall and features the piggy bank that is prominently shown in the series

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How Billboards Enhance Sports

December 14, 2021Published By

Watching sports is one of the most popular pastimes across the world, so naturally, there’s a booming billboard industry behind it

Today, we’re going to be exploring some of the most unique sports billboards that have been produced! Billboards are a great tool to promote sporting events, teams and even specific athletes  (more…)

3D Digital Billboards

December 7, 2021Published By

A couple of weeks ago, we wrote about billboards in Japan, and one of the highlights of that blog post was this 3D Digital cat billboard that took over a street corner in Tokyo, which is definitely one of our favorite OOH ads ever 

And since then, 3D digital billboards have stayed on our minds 

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Client Spotlight: Medigate

December 2, 2021Published By

In an increasingly technological world, it’s become even more important for people to protect their devices from cyber-attacks, and that’s exactly what Medigate sets out to do 

The idea of someone using computer code to deliver mass amounts of devastation seems pretty far-fetched, almost like something from a James Bond film or the TV show 24, but cyber-attacks are no small issue, especially in the healthcare industry

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