Billboards for Bubble Tea Shops

March 21, 2023 › Published By

Bubble tea, or boba, is one of the top beverage trends, and it’s only projected to grow

$23BGlobal bubble tea market value in 2021
$37BProjected market value by 2029

Sources: 2021 value, 2029 projection
Made with a milk tea base and chewy tapioca “bubbles,” plus fruit powder, creamer, and sweeteners, boba has a strong presence across North America But for new shop owners, growth is a major challenge
Billboards are an effective answer, with high-traffic exposure, customizable locations, and the ability to reach a wide customer base Here’s how to promote your…

Billboards for Dry Cleaners

March 14, 2023 › Published By

Whether you’re just starting a dry cleaning business or a veteran in the industry, knowing how to market it isn’t always easy
How should you advertise? How much should you spend? If you want to reach a wider audience and gain more clients, here’s how billboard advertising can help
A Growing Industry
Dry cleaners serve their local communities with dry cleaning, laundry, and alteration services for customers who need clean, neatly pressed clothes for work or formal events on a tight schedule Demand is tied to local income and grows fastest in growing areas

~$79BExpected global…

Client Spotlight: Pee Dee Kids

March 9, 2023 › Published By

At Pee Dee Kids, owner and Early Intervention Supervisor T’Challa Y Douglas provides quality, family-centered early intervention services for children up to six years old
Services happen through family training visits in the child’s natural environment, like home or daycare Douglas believes every child grows at their own pace, and Pee Dee Kids’ mission is to provide quality care with close, personal attention for each family
Service Area
Pee Dee Kids provides in-home early intervention in:
DarlingtonFlorenceDillonMarion
and parts of Chesterfield, Horry, Lee, Charleston, Berkeley, and Dorchester Counties
What Is Early Intervention?
Early intervention“A system of services that…

What is Geofencing?

March 7, 2023 › Published By

Want to combine the benefits of out-of-home (OOH) advertising with mobile advertising? Geofencing may be perfect for you!
This innovative format targets potential customers in a specific location range, serving them ads across a variety of apps while they’re within it
GeofencingUsing a combination of GPS and RFID technology to create a virtual boundary that triggers a response when a mobile device enters or exits it
The Perks of Geofencing

1Target a Specific Area
Target viewers in a specific location and customize your ads for that audience An ice cream shop might geofence the area…

Environmental Marketing Tips

February 28, 2023 › Published By

People around the world are increasingly concerned about environmental issues and the products they buy

~75%Of US consumers are concerned about the environmental impact of what they buy
69%Say a product’s environmental impact is a major factor in their purchase decision

Eco-friendly products aren’t just better for the planet; they attract customers actively choosing green options Environmental marketing helps you communicate the merits of your green products, ethical practices, and sustainable production
Environmental marketingAdvertising that highlights the environmental benefits of a product or service, whether in the…

LGBTQ+ Friendly Design Tips

February 21, 2023 › Published By

Consumers are increasingly looking for brands that push for social change in equity and representation
Many consumers now hold brands accountable not just for their products and services, but for their stances on social issues That’s especially true for the LGBTQ community
65%Of consumers say it’s important that companies they buy from actively advocate for diversity and inclusion, according to a Kantar study
Advertising to the LGBTQ community lets brands show their commitment to inclusivity, celebrate their diverse customers, and build loyalty while promoting equality, acceptance, and social change
Whether you’re advertising for Pride Month or incorporating…

Romantic Billboards

February 14, 2023 › Published By

Have you ever thought about using a billboard to show affection for a loved one?
Romantic billboards are a great way to show how much you adore someone, whether a significant other, friend, or family member Use them for Valentine’s Day, anniversaries, or even a proposal to show the world you care
A Business Opportunity, Too
Romantic billboards aren’t just personal; they’re an ideal business opportunity Valentine’s Day brings high demand for gifts and greetings

52%Of Americans planned to celebrate Valentine’s Day in 2023
$259BExpected spending on gifts, experiences, cards, jewelry,…

Client Spotlight: Father’s Incorporated—Father of the Year Award (Hampton Roads, VA)

February 9, 2023 › Published By

Since 1987, the nonprofit Fathers Incorporated has promoted the values of brotherhood, manhood, fatherhood, and gentlemanship
Its four programs encourage men and fathers to embrace their roles in their families and communities:

Returning Citizen ProgramHelps formerly incarcerated, nonviolent men reconnect with their families and communities
Intergenerational ProgramBrings together elders and youth
Scholarship ProgramOffers grants encouraging male students to become nurses
Father of the Year AwardRecognizes deserving fathers in communities facing high rates of violence and hardship

The Father of the Year Award
The award “identifies, acknowledges, and rewards deserving fathers from US cities experiencing high…

What Are Digital Trucks?

February 7, 2023 › Published By

We talk a lot about billboard advertising on our blog—it’s in our name, after all!
But our out-of-home (OOH) options go well beyond billboards One of them is digital trucks: exactly what it sounds like, a truck with large screens displaying your ad

Still or videoWith optional hi-definition audio
8-hour shiftsHire a truck per day
1 day to weeksCustomize your campaign length

The Perks of Digital Trucks

1Location Diversity
A digital truck doesn’t sit still It can travel anywhere within a 20-mile radius, expanding your reach across a city so pedestrians…

Client Spotlight: Freeman’s Quality Home Care

February 2, 2023 › Published By

For the past two years, Freeman’s Quality Home Care has provided non-medical services to seniors, adults, children, and others who may have disabilities or need assistance
Services
Light housekeepingLaundryMeal preparationMedication remindersLocal errandsBathingTransfer assistanceDressing assistancePersonal hygieneCompanionshipRespite careEnd-of-life services
Freeman’s hires direct care workers like CNAs, HHAs, and PCAs, and all staff complete rigorous training in both client care and professionalism
“We pride ourselves by hiring professional and knowledgeable, caring staff We also assist with everyday assistance such as meal prep, doctors appointments, laundry, housekeeping, assistance…