Influencer Billboards: Making a Statement
Co-Wrote with Robert Cumberlander
Influencers are masters at making statements, whether it’s via flashy Instagram post, funny tweet, or YouTube vlog They usually like big, grand gestures that will not only get them exposure, but maybe even result in some additional content, and often, that means reserving their very own billboard
Influencers are often people that already have a pre-established large followings A lot of influencers are reality TV stars, YouTubers, or even TikTok stars Audiences are obsessed with these peoples’ lifestyles, and by engaging with the products that these celebrities promote, they can feel one…