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Billboards in Popular Culture

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Billboards are used to advertise a wide variety of products, services, and other media, but one of the more fun and exciting categories of billboard advertising is popular culture

From Soundcloud rappers to Blockbuster films, billboards have been erected to bring more plays, views, and purchases to the media being advertised But aside from being prominent advertisements in our real lives, they are also often displayed within forms of entertainment 

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Billboards in Japan

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Since the mid-1830s, billboards have been an effective form of advertising around the United States With big-name players (like Netflix and Spotify), local advertisers, and the occasional individual sending out a personal message for someone important, billboards have proven to be hot across the country 

But even outside of the US, billboards are used to create vibrant advertising campaigns, and one of the most prominent countries regarding out of home (OOH) advertising is Japan 

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Design Tips for Holiday Advertising

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With the holiday season quickly approaching, now’s the perfect time to start crafting a billboard to launch at the height of the season

One of the most important factors of any billboard design is the color scheme 

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Hiring Billboards

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Billboards are the perfect tool for recruiting new workers to your business

Hiring billboards should be big and bold in order to attract the attention of passersby Take a look at the two examples below

True Blue is a company that’s dedicated to connecting businesses with pools of workers Their billboard design is unconventional and very creative, which means that their budget was very high

Not everyone has the finances to pull off such a billboard, but a traditional and cheaper design can be just as effective Check out the example below from…

Netflix and Billboards

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Netflix employs some ingenious uses of billboards Similar to Spotify, their billboards do a great job of engaging audiences and expressing the corporation’s personality

Netflix is considered a dominant player in the world of streaming services Offering a selection of over 5,000 TV shows and movies, Netflix was one of the first companies to deliver a wealth of entertainment to the comfort of people’s homes

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QR Codes and Billboards

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QR codes are actually sometimes a legitimate design option for a billboard 

QR codes, also known as quick response codes, are the square barcode-like designs that are often found on event flyers and posters By scanning the code, you can open a website or file that is linked to it Every QR code design is unique, similar to a fingerprint 

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Client Spotlight: Elizabeth Thompson Agency

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At Elizabeth Thompson Agency, their mission is to help clients manage their insurance needs and navigate life’s unexpected challenges  

Thompson’s insurance expertise covers multiple types of insurance, including Medicare, health, home, business, life, automobile, trucking, and more 

She got into the field while looking into insurance for herself and her son twenty years ago,…

Client Spotlight: Rosemary’s Babies Company

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Rosemary’s Babies Company (RBC) has been helping teen parents master the concept of self-leadership by providing support, education, and resources in the greater Cincinnati area since 2016 

Located in Cincinnati, Rosemary Oglesby-Henry and her team help teen parents to transition into adulthood by focusing entirely on their needs by providing both in-person and virtual support 

This support includes educating them regarding life skills, STEM education and the arts, and finance and health By exposing the young families to these areas, they are able to not only jumpstart education,…

Billboards and Music Releases

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Billboards are the perfect medium for promoting music artists, album releases, and other things relating to the music industry to a wide variety of people 

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Client Spotlight: Suga Shay’s Freak Treats

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Since February 2019, Suga Shay has been cooking up a storm in Oakland with her food and drink business, Suga Shay’s Freak Treats

At first, all she sold was beverages, but later decided to branch out and start selling food, bringing “edgy twists to Southern classics” Currently, her website lists a wide variety of dishes, featuring everything from lobster and shrimp kabobs to strawberry shortcake cheesecakes to adult slushies 

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