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What is OOH Advertising?

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While navigating through billboard and marketing websites, you’ve probably come across the term OOH (out-of-home) advertising, so what is it exactly? Essentially, out-of-home advertising is any advertisement that is experienced while outside of your home; pretty self-explanatory, right? The most common examples are billboards and other large formats like wallscapes 

OOH advertising is a bustling industry with a plethora of businesses specializing in the operations of OOH-based media, just like us Since you’re here, stick around and embark on an exploration of this fascinating field of advertising Here are the broad categories…

Billboards for Crypto & NFTs

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We’ve seen quite a bit of business pop up lately for clients in the cryptocurrency and NFT industry (see previous blog posts for clients LCX and Decentra Degens) From general business advice to overcoming challenges, a lot can be learned from the various BillboardsIn clients 

This post will focus on a general overview of crypto and NFTs, and some ideas on how to kickstart a creative billboard design
What is Crypto?
Crypto is the shortened version of cryptocurrency, which is any digital…

Client Spotlight: DecentraDegens

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DecentraDegens is an NFT project unlike any other, and the creator, Sam Sargent, shares his experience and offers business advice of his own But before we get into the story of how one man is merging his passion for poker with a lucrative NFT project of his own, let’s have a brief crash-course regarding some terminology for those unfamiliar with the NFT world
What’s an NFT and Web 30?
NFTs (non-fungible tokens) are cryptographic assets that exist on a blockchain Each NFT has a…

Billboards for Museums

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The world is home to thousands of unique museums—and not just the typical art museum filled with old paintings and sculptures Interactive science galleries, historical displays, and novel, quirky-themed museums (like the National Videogame Museum or the SPAM Museum)—plus so many more— populate cities around the world
But with all the information swimming around about interesting things to do in a given city, how can you make your museum stand out? One way to do this is…

Client Spotlight: LCX

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LCX (Liechtenstein Cryptoassets Exchange) is providing the perfect platform for people to issue their own crypto tokens and provide tools to help manage the whole process Before diving into the main topic of LCX,  let’s quickly break down some terminology that’s foundational to what will be discussed
Explaining ICO & Crypto Tokens
An ICO (Initial Coin Offering) is the crypto equivalent of an IPO (Initial Public Offering) ICOs are a great way for companies to raise funds for projects that are tied to cryptocurrency When buying…

Billboards for Schools

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Billboards for schools are a perfect way to raise awareness about education options in the local community Similar to the blog post covering healthcare service billboards, the topic of schools in a local community is important 

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Client Spotlight: Quality Home Inspections & Cleaning

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Joyce Powell is an entrepreneur who is making a living off of her passion for home inspecting and cleaning 

In the past, I covered the business of real estate, but putting a home on the market is only a single part of the process There’s even more to delve into, such as assessing the overall quality of a home, so let’s take a look at the world of home inspection
Explaining Home Inspection
The most pertinent question are what is home inspection, and in what circumstances is…

Billboards for Dentists

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Surprisingly, there’s a wide variety of great dentist-themed billboards out there Last week, when I explored the various healthcare service billboards, the results weren’t visually spectacular, to be honest Let’s take a look at some awesome billboard designs If you have your own dental business, then hopefully these designs will give you inspiration for your own billboard

Funny, gross, eye-catching, or all of the above? Photo via Pinterest
Humor is…

DOmedia Opens Availability API to Out-of-Home Media Operators

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DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022 The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIncom, the only e-commerce platform giving advertisers access to all OOH formats across the US and Canada DOmedia’s enterprise tools have facilitated OOH campaigns for agencies representing over 40% of Forbes’ 100 Most Valuable Brands OOH media sales on BillboardsIn increased 500% in 2021 and are expected to exceed that pace in 2022

Billboards for Healthcare Services

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Billboards for healthcare services can actually play a vital role in day-to-day life An essential part of promoting healthy lifestyles is to draw awareness to local resources that can help, and that’s exactly what these billboards do
Promoting Healthcare in Communities
Healthcare services are foundational to the well-being in our daily lives Overall, it’s fair to say that society as a whole is becoming far more health-conscious, and that’s because people are having more open conversations about different health conditions From depression, addiction, and diseases, talking about health with others and seeking help is no…