Blog

Client Spotlight: Baltimore FCA

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For their first in-person event since before the COVID-19 pandemic, the Baltimore Fellowship of Christian Athletes (FCA) will be hosting a celebration dinner in early November along with the FCA Park Heights Saints Football and Cheerleading Program 

The FCA is an after school student-led organization whose mission is to lead coaches and athletes into growing relationships with Christianity They pride themselves in their core values, which include integrity, serving, teamwork, and excellence, “[demonstrating] steadfast commitment to Jesus Christ and His Word”

Are Billboards Expensive?

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Billboards are not necessarily expensive, and advertisers with varying budgets have the power to rent their own billboard space 

With a variety of billboards comes a variety of prices, but there are other important factors that influence the price tag of a board, such as location, size and visibility 

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Client Spotlight: Deedee the Barber

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To celebrate her 47th birthday and promote her business, Deedee the Barber decided to reward herself by reserving space on a billboard

Deedee attended barber school in Dayton, Ohio, where she got her license in just ten months, and was determined to make it count 

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In-Game Billboard Advertising

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Billboard advertising has expanded beyond our reality and into the virtual world

Advertisers have increasingly been taking advantage of the opportunities to promote products within video games, a practice that goes all the way back to the early 2000s

Product placements in movies are heavily ridiculed for detracting from the audience’s immersion in the world, especially when the filmmakers make it blatantly obvious 

It can be argued that the opposite applies to video games, but it all depends on what the setting of the game is For instance, seeing a Taco Bell ad in…

The Movie Industry & Billboards

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Billboards are an incredible method for promoting the release of movies Oftentimes, it’s not just a form of advertisement—the movie industry pushes billboards to be an art form in many cases

To highlight this very notion, let’s explore some of the legendary billboard campaigns Every billboard has a theme that’s unique to the style and tone of the movie It’s the perfect way to generate hype 

While many agree that Godzilla (1998) was a bad movie, it definitely had a brilliant marketing campaign See below some of their brilliant utilizations of…

How Billboards Are Put Up

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When driving past billboard advertisements, their massive scale may give the impression that they require a vast amount of time and work in order to produce However, the process has become incredibly streamlined over the years 

Some advertisements come in the form of wall murals that are painted directly onto plywood, or brick walls in urban areas More commonly, however, most use lithographic prints on vinyl tarp sheets, which is what we’ll explore first

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Client Spotlight: Sheldon Jevon Beard Care

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Seven years ago, Sheldon Whiteside was shaving his beard to look younger; now, he rocks a full and healthy beard and owns Sheldon Jevon Beard Care, making and selling superlative beard oil

While in barber school, one of Whiteside’s classmates was cutting his hair and pointed out that he was always shaving off his beard before a cut Whiteside explained why he was doing it—so he would look younger—and his classmate suggested that he let it grow out So he did 

After a few years of growing out his beard, Whiteside noticed…

Fan-Sponsored K-Pop Billboards

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Billboard advertising continues to be one of the most prominent forms of advertising globally, with advertisers ranging from parents wanting to wish their children a happy birthday, to major brands like Apple advertising new products, and everything in between 

Recently, even K-pop fans worldwide have been dipping their toes into billboard advertising, on behalf of their favorite artists

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When Were Billboards Invented?

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The billboard industry spans nearly two centuries, and many factors have contributed to the evolution of this sprawling advertising medium

From the sandy roads of ancient Egypt to the bustling lanes of 15th century London, the billboard industry can trace its origins across distant lands and time Let us focus in on a specific point in history that really lead to the fruition of billboard advertising 

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How and Why Billboards Work

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Billboards have been a staple of the advertising world for quite some time, so why and how do they work so effectively?

Billboards are one of the oldest and strongest ways to advertise products, services, and messaging They are considered a form of out-of-home media, which is any type of advertising that is experienced outside of a person’s home, like bus stop ads and airport kiosks 

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