Blog

Client Spotlight: Elizabeth Thompson Agency

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At Elizabeth Thompson Agency, their mission is to help clients manage their insurance needs and navigate life’s unexpected challenges  

Thompson’s insurance expertise covers multiple types of insurance, including Medicare, health, home, business, life, automobile, trucking, and more 

She got into the field while looking into insurance for herself and her son twenty years ago,…

Client Spotlight: Rosemary’s Babies Company

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Rosemary’s Babies Company (RBC) has been helping teen parents master the concept of self-leadership by providing support, education, and resources in the greater Cincinnati area since 2016 

Located in Cincinnati, Rosemary Oglesby-Henry and her team help teen parents to transition into adulthood by focusing entirely on their needs by providing both in-person and virtual support 

This support includes educating them regarding life skills, STEM education and the arts, and finance and health By exposing the young families to these areas, they are able to not only jumpstart education,…

Billboards and Music Releases

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Billboards are the perfect medium for promoting music artists, album releases, and other things relating to the music industry to a wide variety of people 

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Client Spotlight: Suga Shay’s Freak Treats

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Since February 2019, Suga Shay has been cooking up a storm in Oakland with her food and drink business, Suga Shay’s Freak Treats

At first, all she sold was beverages, but later decided to branch out and start selling food, bringing “edgy twists to Southern classics” Currently, her website lists a wide variety of dishes, featuring everything from lobster and shrimp kabobs to strawberry shortcake cheesecakes to adult slushies 

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Client Spotlight: Baltimore FCA

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For their first in-person event since before the COVID-19 pandemic, the Baltimore Fellowship of Christian Athletes (FCA) will be hosting a celebration dinner in early November along with the FCA Park Heights Saints Football and Cheerleading Program 

The FCA is an after school student-led organization whose mission is to lead coaches and athletes into growing relationships with Christianity They pride themselves in their core values, which include integrity, serving, teamwork, and excellence, “[demonstrating] steadfast commitment to Jesus Christ and His Word”

Are Billboards Expensive?

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Billboards are not necessarily expensive, and advertisers with varying budgets have the power to rent their own billboard space 

With a variety of billboards comes a variety of prices, but there are other important factors that influence the price tag of a board, such as location, size and visibility 

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Client Spotlight: Deedee the Barber

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To celebrate her 47th birthday and promote her business, Deedee the Barber decided to reward herself by reserving space on a billboard

Deedee attended barber school in Dayton, Ohio, where she got her license in just ten months, and was determined to make it count 

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In-Game Billboard Advertising

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Billboard advertising has expanded beyond our reality and into the virtual world

Advertisers have increasingly been taking advantage of the opportunities to promote products within video games, a practice that goes all the way back to the early 2000s

Product placements in movies are heavily ridiculed for detracting from the audience’s immersion in the world, especially when the filmmakers make it blatantly obvious 

It can be argued that the opposite applies to video games, but it all depends on what the setting of the game is For instance, seeing a Taco Bell ad in…

The Movie Industry & Billboards

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Billboards are an incredible method for promoting the release of movies Oftentimes, it’s not just a form of advertisement—the movie industry pushes billboards to be an art form in many cases

To highlight this very notion, let’s explore some of the legendary billboard campaigns Every billboard has a theme that’s unique to the style and tone of the movie It’s the perfect way to generate hype 

While many agree that Godzilla (1998) was a bad movie, it definitely had a brilliant marketing campaign See below some of their brilliant utilizations of…

How Billboards Are Put Up

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When driving past billboard advertisements, their massive scale may give the impression that they require a vast amount of time and work in order to produce However, the process has become incredibly streamlined over the years 

Some advertisements come in the form of wall murals that are painted directly onto plywood, or brick walls in urban areas More commonly, however, most use lithographic prints on vinyl tarp sheets, which is what we’ll explore first

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