OOH Advertising on a Budget
When people think of out-of-home (OOH) advertising, they often picture massive highway billboards or huge lit-up signs in a big city.
Those are great examples, but there’s a huge assortment of other options, many of them perfect for advertising on a budget. Here are several ideas for choosing an ad that will satisfy your wallet, too!
Pick an Alternative Ad Format
Large billboards are great, but they’re not the only effective OOH format.
Posters & junior posters
Smaller versions of billboards that can sometimes run under $1,000, depending on location and availability.
Programmatic ads
Tailored to your budget, on screens in restaurants, gas stations, or ATMs, for as low as $500.
Consider Location
Location has a big impact on price. Neighborhoods, back roads, and smaller cities are generally cheaper, which is perfect for small businesses advertising near where customers live and shop.
Go Digital!
Static and digital ads both have benefits, but digital has two big cost savings:
- No production fees (static ads require printing a vinyl)
- No installation costs (static ads require installers)
With digital, once your creative is sent to the vendor, your ad goes up!
To Sum Everything Up
OOH is an excellent investment for any budget, and we’re here to help you execute the perfect ad. Explore options at billboardsin.com or schedule a consultation.
