Fresno is the largest inland city in California, with about 545,000 residents and a metro area of more than 1 million people in the heart of the San Joaquin Valley. Known as the "Raisin Capital of the World" and the gateway to Yosemite, Kings Canyon, and Sequoia National Parks, it combines a huge agricultural economy with steady visitor traffic, which makes billboard advertising in Fresno a smart, affordable choice. Downtown, the Tower District, Fig Garden, River Park, Woodward Park, Sunnyside, and neighboring Clovis each offer a distinct audience for targeted campaigns.
Fresno is a driving city, so billboards on State Route 99, State Route 41, State Route 168, and State Route 180 reach commuters, farm and freight traffic, and travelers headed to the national parks. Boards near Fresno Yosemite International Airport reach air travelers, while Fresno State, the Save Mart Center, and Chukchansi Park draw students and fans. Local attractions like the Forestiere Underground Gardens and the Fresno Chaffee Zoo add more opportunities for targeted outdoor advertising.
Billboard advertising in Fresno is a great way to reach and engage your target audience. Location is key: billboards near high-traffic areas like Highway 99, Highway 41, and Blackstone Avenue deliver far more visibility than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to buy static and digital billboards in Fresno. An average billboard in Fresno generates about 265,000 impressions every week at an average cost per thousand impressions (CPM) of just $2.46, and prices range from about $600 to more than $24,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're all set. Most new placements are up and running within about 2 weeks of purchase.
Location. Billboards near high-traffic areas perform much better than boards on quiet streets. In Fresno, Highway 99 reaches the most drivers, Highway 41 reaches north Fresno and park-bound travelers, and Blackstone and Shaw Avenues reach local shoppers.
Think about your target audience. Fresno has a large Hispanic population and a big agricultural workforce, so bilingual creative and messages tied to the Valley can connect with more of the market.
Message. Keep it clear and easy to read, with about seven words or fewer and one call to action. Most people see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Fresno, California.
To see pricing and shop all the billboards in Fresno, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Fresno starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Fresno starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Fresno starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Fresno starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Fresno cost?
The cost of a billboard in Fresno depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $24,000 per month, and the average billboard in Fresno costs about $2,600 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Fresno?
We have static and digital billboards throughout Fresno, including locations along Highway 99, Highway 41, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Fresno?
It depends on your audience and goals. For maximum reach, highway boards on Highway 99 and Highway 41 are hard to beat. Blackstone and Shaw Avenues reach local shoppers, the area around Fresno State reaches students and Bulldogs fans, and boards near the airport reach travelers.
How long can I run a billboard in Fresno?
Billboard campaigns in Fresno can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Fresno?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Fresno?
Most new billboard placements in Fresno are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Fresno?
Browse available Fresno billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Fresno?
Fresno offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Fresno?
Browse our Fresno inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Fresno?
BillboardsIn offers a wide range of outdoor advertising in Fresno, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Fresno?
No. With BillboardsIn, you can find, price, and book Fresno billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Zip Codes: 93650, 93701, 93702, 93703, 93704, 93705, 93706, 93707, 93708, 93709, 93710, 93711, 93712, 93714, 93715, 93716, 93717, 93718, 93720, 93721, 93722, 93723, 93724, 93725, 93726, 93727, 93728, 93729, 93730, 93740, 93741, 93744, 93745, 93747, 93750, 93755, 93760, 93761, 93764, 93765, 93771, 93772, 93773, 93774, 93775, 93776, 93777, 93778, 93779, 93780, 93784, 93786, 93790, 93791, 93792, 93793, 93794, 93844, 93888.
Population: 1,893,466
Gathering Your Options!
Sit tight, this may take a minute.
