Visalia, the "Gateway to the Sequoias," is the seat of Tulare County, with about 145,000 residents in the southern San Joaquin Valley. It is the retail and medical hub for one of the most productive farming counties in the country, and SR-198 carries hundreds of thousands of visitors a year to Sequoia and Kings Canyon national parks.
Billboards here reach drivers on SR-99, the Central Valley's main north-south highway, and SR-198, along with SR-63 and busy local roads such as Mooney Boulevard, Caldwell Avenue, Demaree Street, Akers Street, Walnut Avenue, Noble Avenue and Main Street. Strong placements include the Mooney Boulevard retail corridor and Visalia Mall, historic downtown along Main Street, the SR-198 route toward the national parks, and routes near Kaweah Health Medical Center, College of the Sequoias, the Visalia Convention Center, Rawhide Ballpark and Mooney Grove Park. The World Ag Expo in nearby Tulare draws huge crowds each February.
Billboard advertising in Visalia is an effective way to build brand awareness across Visalia and Tulare County. Prices on BillboardsIn range from about $600 to more than $24,000 per month, and the average billboard in Visalia costs about $2,600 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Visalia delivers about 265,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.46. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use SR-99 for Central Valley traffic, SR-198 for national park visitors and east-west commuters, and Mooney Boulevard for shoppers.
Audience. Speak to who passes the board: agricultural workers and growers, families shopping on Mooney, and park-bound tourists. Consider bilingual creative.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Visalia, California.
To see pricing and shop all the billboards in Visalia, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Visalia starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Visalia starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Visalia starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Visalia starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Visalia?
Billboard prices in Visalia range from about $600 to more than $24,000 per month, and the average billboard in Visalia costs about $2,600 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Visalia?
Inventory includes boards along SR-99, SR-198 and SR-63, plus Mooney Boulevard, Caldwell Avenue, Demaree Street, Walnut Avenue and Main Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Visalia?
High-traffic, high-visibility spots perform best: SR-198 near Mooney Boulevard, the SR-99 and SR-198 interchange, Mooney Boulevard near Visalia Mall and Caldwell Avenue, and SR-198 east toward the parks.
How long can I rent a billboard in Visalia?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Visalia?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Visalia?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Visalia?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Visalia?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on SR-99 and SR-198 to smaller boards on local commercial streets.
Can I buy a digital billboard in Visalia?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Visalia?
BillboardsIn offers static and digital outdoor advertising across Visalia and Tulare County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Visalia?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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