Nashville, the capital of Tennessee and "Music City," is home to about 700,000 residents in one of the fastest-growing metro areas in the country, now more than 2 million people. Millions of tourists visit each year for live music, bachelorette weekends, and conventions, which makes billboard advertising in Nashville a great way to reach both locals and visitors. Lower Broadway, The Gulch, East Nashville, 12 South, Germantown, Midtown, and Music Row each offer a distinct audience for targeted campaigns.
Three major interstates meet in Nashville. Billboards on I-24, I-40, I-65, I-440, and Briley Parkway reach commuters and heavy through traffic, and boards near Nashville International Airport reach travelers. Landmarks like the Grand Ole Opry, the Ryman Auditorium, and the Country Music Hall of Fame draw huge crowds, along with Nissan Stadium, Bridgestone Arena, and Geodis Park. Universities like Vanderbilt, Belmont, and Tennessee State University help you reach students with targeted outdoor advertising.
Nashville is a hub for music, entertainment, and tourism, and billboards are an effective way to reach both locals and visitors. Location is one of the most important factors: some of the best spots for billboards in Nashville are high-traffic areas such as Broadway, Nissan Stadium, Music Row, and I-40. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in Nashville. Our Nashville inventory delivers over 1 billion impressions every week at an average cost per thousand impressions (CPM) of just $1.93. Prices range from about $600 to more than $32,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Nashville and the surrounding metro.
Location. Match the location to your audience: I-24, I-40, and I-65 for commuters and through traffic, Lower Broadway and The Gulch for tourists and nightlife, and Midtown and Hillsboro Village for students and young professionals.
Keep the message simple. Use about seven words or fewer, a bold visual, and one clear call to action so drivers can read it at a glance.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. Big events like CMA Fest in June and Titans home games bring extra traffic, so book early for those dates.
Here are a few special offers on billboard ads and other outdoor advertising in Nashville, Tennessee.
To see pricing and shop all the billboards in Nashville, use the tool at the top of this page.
Digital lulletin located on I-65 in Nashville near the Chesnut Street Bridge. It is a right hand read that attracts North bound traffic
Build a custom Music Row, TN ad campaign in Nashville starting at $4,900.00.
Digital Bulletin located on I-65 North near Hampton Inn and Suites. Right Hand read targeting northeast bound traffic.
Build a custom Davidson County, TN ad campaign in Nashville starting at $3,200.00.
Digital bulletin located on Murfreesboro Pike, .3 mile South of Bell Road. Right hand read targeting westbound traffic near Morris Gentry Bv.
Build a custom Murfreesboro Pike, TN ad campaign in Nashville starting at $1,340.00.
Digital Bulletin located on I-65 1 mile away from exit 92. Right hand read targeting North East bound traffic near Due West Towers.
Build a custom Davidson County, TN ad campaign in Nashville starting at $3,200.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Nashville cost?
The cost of a billboard in Nashville depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $32,000 per month, and the average billboard in Nashville costs about $3,700 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Nashville?
We have static and digital billboards throughout Nashville, including locations near Bridgestone Arena, The Gulch, and downtown Nashville. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Nashville?
It depends on your audience and goals. For maximum reach, interstate boards on I-24, I-40, and I-65 are hard to beat. Lower Broadway and downtown reach tourists, and Hillsboro Village, Midtown, and the areas around Vanderbilt and Belmont reach students and young professionals.
How long can I run a billboard in Nashville?
Billboard campaigns in Nashville can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Nashville?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Nashville?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Nashville?
Browse available Nashville billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Nashville?
Nashville offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major interstates, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Nashville?
Browse our Nashville inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Nashville?
BillboardsIn offers a wide range of outdoor advertising in Nashville, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Nashville?
No. With BillboardsIn, you can find, price, and book Nashville billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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