Franklin, home to about 88,000 people, is the seat of Williamson County and one of the fastest-growing cities in Tennessee, about 20 miles south of Nashville. Its historic downtown hosts the Main Street Festival and Pilgrimage Music & Cultural Festival, and Civil War sites like the Carter House and Carnton draw history buffs year round.
The Cool Springs area is a major business and shopping district, home to CF Franklin Cool Springs Galleria and corporate headquarters such as Nissan North America. I-65 runs through the city and I-840 crosses the south end, so billboards here reach Nashville commuters, office workers, shoppers and visitors.


Billboard advertising in Franklin is an effective way to build brand awareness across Franklin and Williamson County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Franklin include I-65, I-840, TN-96 (Murfreesboro Road), US-31 (Columbia Avenue), Mallory Lane and Cool Springs Boulevard. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-65 near Cool Springs and the TN-96 exit reach the most commuters, while Mallory Lane and Columbia Avenue reach local shoppers.
Audience: Franklin skews affluent and family-oriented, so real estate, healthcare, financial and premium retail messages tend to fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Franklin, Tennessee.
To see pricing and shop all the billboards in Franklin, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Franklin starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Franklin starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Franklin starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Franklin starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Franklin?
Billboard prices in Franklin range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Franklin?
Inventory in Franklin includes static and digital boards along I-65 and I-840, plus local roads like TN-96 (Murfreesboro Road), US-31 (Columbia Avenue), Mallory Lane, Cool Springs Boulevard and McEwen Drive.
Where are the best places for a billboard in Franklin?
High-traffic spots include I-65 near Cool Springs Boulevard and the TN-96 interchange, Mallory Lane near the Galleria and I-840 toward Murfreesboro. The best choice depends on your audience and budget.
How long can I rent a billboard in Franklin?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Franklin?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Franklin?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Franklin?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Franklin?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Franklin?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-65 and I-840 to smaller boards on local commercial streets.
Can I buy a digital billboard in Franklin?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Franklin?
BillboardsIn offers static and digital outdoor advertising across Franklin and Williamson County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Franklin?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis

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